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Is linking to reviewers on product pages a good idea?

Discussion in 'Link Building' started by Funtadan, Sep 18, 2013.

  1. Funtadan

    Funtadan Registered Member

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    I have an online shopping site that a few people have written reviews on their websites about some of the products I sell. Should I put on the product page a link to their review for these reasons 1) help people decide whether they want to purchase the item, from reading a review and 2) encourage more bloggers and web owners to review my products and link to me? and 3) they link to me and drive referral traffic to my website.
    Is it a good idea for me to give them a link?

    Thanks in advance.

     
  2. DBMEDIALLC

    DBMEDIALLC Junior Member

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    That seems a bit backwards to me. Are these reviewers affiliates of yours? In which case, if a customer clicked a review link, then clicked a link on that review to go back to your site and buy the product, the owner of that review site would get paid as an affiliate? If that's true, then you'd be potentially losing money had the original customer found you naturally and not through an affiliate site.

    In general, you don't want to direct your traffic away from your site as you want to keep them on your website and not your competitors. In this case that doesn't really apply and linking out to the reviews may be beneficial to your sales. Perhaps contacting the reviewers and featuring their testimonial on your own site, just below the product would be a possibility?
     
  3. Funtadan

    Funtadan Registered Member

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    They are not affiliate reviewers. Some of them are reviewers that I have sent them a free product for them to review on there website and give a link back to me. Thanks for your response. I think the main reason for me thinking this is so that people may look at the links some people get and might be more motivated to review products that they buy from me.
     
  4. zenoGlitch

    zenoGlitch Executive VIP Jr. VIP Premium Member

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    I would type out there URL but not hyperlink it. You don't want the user to lose focus the main goal to purchase.
     
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  5. sn0rt

    sn0rt Elite Member

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    I'd keep the reviews on your product page instead of linking out. "Wow this is great" -source (no link)

    You can incentivize people by maybe giving them a discount if they leave you a review.