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Is link exchanging frowned upon by the search engines

Discussion in 'White Hat SEO' started by AfroRadioHead, May 4, 2015.

  1. AfroRadioHead

    AfroRadioHead Newbie

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    I know that linking to low quality sites is frowned upon, but is having a bunch of links pointing to people who are pointing back... is that not a good idea? if so, how come?
     
  2. hanssolo

    hanssolo Jr. VIP Jr. VIP

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    Link exchanges are part of a very oldschool strategy of link-building. While I doubt a link exchange will cause any serious penalty (manual), it's unlikely to help you rank. Why? most webmasters place your link on spammed link pages with a lot of OBLs.
     
  3. kbos2hm

    kbos2hm Junior Member

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    From what i can tell linking to one another cuts the link out anyway. Since i was shutting one of my sites down put a few links threw from crap pages a few with higher pr bad effect more than anything.

    Would not advice it.