what i did for seo is pick low competition kws. usually with medium to low traffic. is this still relevant with adwords? i noticed that i still got views on broad kws on my 1sxt campaing like 'perfume'. so wouldnt it be better to pick broader ones with higher traffic if thats the case to give me more chance of viewing? what factors should i be taking into account when doing kw researxch for adwords vs for seo?