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Is juice from my citations getting passed to my website?

Discussion in 'Black Hat SEO' started by mqs1000, Aug 14, 2013.

  1. mqs1000

    mqs1000 Power Member

    May 4, 2013
    Likes Received:
    Here's the deal. I'm doing local SEO for my business and the citations were all inconsistent as hell. No one had the user names and passwords for them. So I paid for Yahoo! Localworks which is a service that's similar to Yext (or I guess partnered with Yext judging from the link below) - anyway, now all of my citations have consistent information, but the URL of my website isn't a direct URL. It's a redirecting URL so that they can track the number of click throughs. It goes to my website, but I'm wondering if my website gets the link juice from these citations. The URL looks like something below. Please let me know if my website is getting the juice.

    <a href="http://**.yext.com/plclick?pid=wudm23szep&ids=1123143&continue=http%3a2fwww.mywebsite.com&target=website" target="_blank" class="org url" onClick="javascript:_gaq.push(['_trackPageview', '/outgoing/**.yext.com/plclick?pid=wudmds2zep&ids=111344743&continue=http%3a%2f%2fwww.mywebsite.com&target=website']);">website</a><br>
  2. mqs1000

    mqs1000 Power Member

    May 4, 2013
    Likes Received:
    Really need an answer to this. Desperate bump.
  3. Nigel Farage

    Nigel Farage BANNED BANNED

    Feb 8, 2012
    Likes Received:
    Substantive answers to Local SEO questions are hit or miss. I'd keep bumping. I'd like to see a substantive discussion also. Coincidentally, I just wrote a post earlier today focusing on the same question.


    My opinion is "maybe not". The reason why I'm hesitant to say a flat "NO", is because if the answer really IS no, then Yext is doing extreme harm to their clients. TBH, I've never read anything about "juice" flowing to a local listing via citations, but when you think about it, citations are just another directory, which is a standard-issue backlink. In order for them to NOT flow juice, Google would have to make a special rule disallowing it. And I see no constructive purpose for that. Why would Google disincentivize local businesses from listing their business with as many local citations as possible, in order to assure Google that the business is:

    1) Really there, as in in business.
    2) Really there, as in at that location
    3) With a good, working phone number
    4) Run by someone that cares enough to get their NAP on multiple citations, and make certain they are all consistent.

    Someone is driving down the road. They need a hair cut. They pull out their mobile device, and run a Google search of the keyword "atlanta hair stylist" and 7 businesses get listed on page 1. The person picks the one that is closest to them, drives, to the business and:

    A) The business is right there, it's open, and they walk in, get a hair cut, get back in their car and get on with their day. THANKS GOOGLE!
    B) The business has moved. It's a bakery now. The nearest hair salon after this one is 20 minutes away. There's no time to get a hair cut today. Customer loses time and is pissed. Some business doesn't get a customer. FUCK YOU GOOGLE!

    So, it only makes sense for Google to NOT disincentivize the juice a site would get from a local citation. So, I think the citations start out with juice. The real question is, if a business owner has paid Yext to "do" their citations, does the Yext oddball link (like what the OP has posted, above) interfere with it.

    1) Do affiliate links flow juice? If yes, then the answer is "maybe". If no, then the answer is definitely no.
    2) Even if the Yext-adulterated link flows juice, what's the anchor text? Yext? Who wants to optimize for the keyword "yext". Who does a Google search, while driving in their car for "Atlanta Yext Hair Stylist". In fact, I'd say that it's possible that the anchor text "Yext" messes with Google's ability to categorize the business. What kind of business has something to do with "Yext". Is it an SEO business? Professional Services? Administrative Services? Marketing? Certainly not a Hair Stylist, as we all know that Hair Salons do not have any yext-related words in either their primary or secondary keywords.

    So, I say, until there is conclusive proof the contrary, drop Yext immediately, do your local citations manually, and maybe even fake a review or two on each of them. (I have another post wherein I expound upon the virtues of giving 10 citations one review each, vs. giving one citation 10 reviews. You can find it via the "search" feature.)

    I've typed "Yext" too much today. It's starting to feel like one of those made-up Dr. Seuss words, like "Horton Hears a Who", only it would be something like "Yanking Your Yext". Maybe something like:

    "Yanking Your Yext, yet you yell at the text,
    There's a spot on page one, but you won't be next.
    There's a place to the east, and one to the west,
    But those spots belong to the SEO best,
    the one that refrained from Yanking their Yext."

    "Oh NOES! Yelled the Yextler, "They're taking mah text"
    This is what comes, from Yanking your Yext!
    My position has fallen, I've done all the checks
    No link juice, no NAP, no Local Citations
    I'm the last local bizness, in the en-tire nation"

    But the Yext just laughed his fat laugh, 'til his butt blubbered BOUNCE
    He laughed so many times, that he even lost count.

    It needs illustrations. Stand by. An SEO primer done as a child's story book.
    • Thanks Thanks x 3
    Last edited: Aug 15, 2013