Is it worthy to have less ads but more % on active view?

arqba

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Some say that a better percentage on Active View rises the earnings. Is it true?
Is it worthy to put less ads (I'm using AdSense Auto Ads on maximum) and put manual ads with better visibility?
Specially now that AdSense is paying for impression?

Thank you.
 
I'm not doing Adsense anymore, so I'm not up-to-date with the new tricks (auto ads, for example, was not a thing back in 2013 when I was heavily into Adsense, so I don't know what it does exactly, although I suppose I could google it :D)...

But anyway, you can try with manual ads if you're not happy with the auto ones, back in the day one of the tricks to maximizing Adsense earnings that used to work for me was to test the living crap out of everything (ad sizes, ad placements, ad templates, etc). I have managed to increase my earnings 7x at some point after playing with those variables, so you should try to do the same. Use auto ads for 1 month and check your earnings, then use manual placements for 1 month and check again. And then stick with the one that's most profitable...

But - since you're getting paid by impression - the most ads you have the better I assume. So, manual placement should work better in theory since with auto ads google will decide what's best for you and - like with all google-related stuff - what's best for you is usually not best for them, so they'll try to rob you with every chance they get :)
 
I'm not doing Adsense anymore, so I'm not up-to-date with the new tricks (auto ads, for example, was not a thing back in 2013 when I was heavily into Adsense, so I don't know what it does exactly, although I suppose I could google it :D)...

But anyway, you can try with manual ads if you're not happy with the auto ones, back in the day one of the tricks to maximizing Adsense earnings that used to work for me was to test the living crap out of everything (ad sizes, ad placements, ad templates, etc). I have managed to increase my earnings 7x at some point after playing with those variables, so you should try to do the same. Use auto ads for 1 month and check your earnings, then use manual placements for 1 month and check again. And then stick with the one that's most profitable...

But - since you're getting paid by impression - the most ads you have the better I assume. So, manual placement should work better in theory since with auto ads google will decide what's best for you and - like with all google-related stuff - what's best for you is usually not best for them, so they'll try to rob you with every chance they get :)
Thank you! I'll do it. What you are using now?
 
Thank you! I'll do it. What you are using now?
not into SEO anymore, so nothing...

But if you want alternatives to Adsense look into Ezoic, Mediavine, Infolinks, etc... Ezoic especially gets a lot of love on this forum, and I've heard that they pay 3x what Adsense pays (and that was with the PPC model, now that Adsense is CPM the earnings are probably even higher). The problem with Ezoic (from what I've heard) is that they slow down your site, so you need really ultra mega uber fast stuff (good CDN, lightning-fast hosting, etc)...
 
If your ads are highly visible, they're more likely to be clicked on, which can lead to higher earnings, even if there are fewer of them. Auto Ads are convenient, but manual placement gives you control to ensure ads are placed in high-engagement areas. Try scaling back Auto Ads and strategically placing manual ones, then monitor the change in your RPM.
 
Like @tazarbm already said above, to get the best results, you will need to test the living crap out of different configurations.

Run tests on different ad placements and sizes on a weekly basis and put the data to Excel or something equivalent.

A year or so ago when I was with AdX, I used to fiddle quite a lot with different configurations and found my sweet spot to be 6 ads per page.
4 wide-skyscrapers and 2 banners.
Interstitials for each visitor at site load and every 15 pages.

Though, that was my configuration and will most likely not work for you.

I saw a lot higher CPMs and visibility rates at lower ad counts, but after running a lot of tests, it was monetarily a lot more beneficial to run more ads at lower CPMs and visibility.

Though, if you're doing affiliate marketing on your site, that's also something you will have to take into count and add to your data.

While you could get higher payouts from AdSense with higher ad counts, you need to make sure that the UX doesn't suffer that much that it starts to affect your bounce rates, user retention and affiliate sales.

You can easily reserve a good month or two to conduct such A/B testing phase.
 
not into SEO anymore, so nothing...

But if you want alternatives to Adsense look into Ezoic, Mediavine, Infolinks, etc... Ezoic especially gets a lot of love on this forum, and I've heard that they pay 3x what Adsense pays (and that was with the PPC model, now that Adsense is CPM the earnings are probably even higher). The problem with Ezoic (from what I've heard) is that they slow down your site, so you need really ultra mega uber fast stuff (good CDN, lightning-fast hosting, etc)...
If your ads are highly visible, they're more likely to be clicked on, which can lead to higher earnings, even if there are fewer of them. Auto Ads are convenient, but manual placement gives you control to ensure ads are placed in high-engagement areas. Try scaling back Auto Ads and strategically placing manual ones, then monitor the change in your RPM.
Like @tazarbm already said above, to get the best results, you will need to test the living crap out of different configurations.

Run tests on different ad placements and sizes on a weekly basis and put the data to Excel or something equivalent.

A year or so ago when I was with AdX, I used to fiddle quite a lot with different configurations and found my sweet spot to be 6 ads per page.
4 wide-skyscrapers and 2 banners.
Interstitials for each visitor at site load and every 15 pages.

Though, that was my configuration and will most likely not work for you.

I saw a lot higher CPMs and visibility rates at lower ad counts, but after running a lot of tests, it was monetarily a lot more beneficial to run more ads at lower CPMs and visibility.

Though, if you're doing affiliate marketing on your site, that's also something you will have to take into count and add to your data.

While you could get higher payouts from AdSense with higher ad counts, you need to make sure that the UX doesn't suffer that much that it starts to affect your bounce rates, user retention and affiliate sales.

You can easily reserve a good month or two to conduct such A/B testing phase.
Thank you all for the answers. Thank you, Juhku, that pratically answer all my doubts. My site isn't full-affiliate now but I guess I'll try to make all the ads affiliate-related after I cashout my first $100 from AdSense and test it out. Then maybe I can try a balance AdSense/Affiliate ads.

Thank you again!

If anyone else has experience in the subject, don't be afraid to answer too!
 
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