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Is it worth to make payment ad for local service in Australia ?

Discussion in 'FaceBook' started by gettinghigher, Jan 25, 2017.

  1. gettinghigher

    gettinghigher Newbie

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    Hey, im running bussiens in australia, i'm doing kitchen, bathrooms, and all kind of glass panels, splashback, high quality mirros, shower cabins and more.

    Now im thinking, is it really worth to do it, because to be honest its usefull when you're selling product on fb the ad is clickable, also i dont really know what should be target group, i mean like i know but its stupid to focus on people who like interior architecture etc.

    What do you think ?
     
  2. GringoMonkey

    GringoMonkey Power Member

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    How many leads are you looking to generate from the ad and where in Australia are you based?
     
  3. gettinghigher

    gettinghigher Newbie

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    I'm not really sure, google is much better to ad because we can focus on people who are looking for my service, here is like more ad, im not sure how to select group of people who could be intressted
     
  4. GringoMonkey

    GringoMonkey Power Member

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    Basically you getting leads, whatever you do. So it is a question of how many leads you want each month determines how much marketing activity you need to do.

    If you want 10 leads you need to do less than if you want 100.

    Don't forget just because you get a lead does not mean they become a customer straight away. For example on Google not everyone who visits your website, will contact you and not everyone who contacts you will buy. So you will always need several leads before one converts to a paying customer.

    That is why I ask how many leads are you looking for?

    Depending on where you are located determines how many actual leads are available on average each month for each channel - for example on Google it is called "search volume"and depending where you live there might be 2 people or 2000 people searching for services such as yours.Obviously you will also have competition. So your location matters.

    So I cannot help you further until you answer the 2 questions.

    How many leads do you want per month and where are you located?
     
  5. gettinghigher

    gettinghigher Newbie

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    If by "lead" you mean an person who is intressted in my service, then im looking about 50 daily leads from facebook.
     
  6. GringoMonkey

    GringoMonkey Power Member

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  7. louiszhao

    louiszhao Regular Member

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    FB Ad is about testing and optimising. There is no successful formula. :)

    I think you should choose: "Local Awareness" objective for your FB Ad.

    It helps you reach people around your business location. Just try with a low budget and examine the result.
     
  8. gettinghigher

    gettinghigher Newbie

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    Who wil contact with a offer for service, yeah.