I was doing keyword research with google tool Found a two word keyword that has 1150 exact search and 120 competition. I think, a micro potential exists over here. However, there are two concerns. 1) 0.51-Estimated Avg. CPC 2) Local search is only 10. (1150 exact search mentioned above is the global monthly search. I am wondering, is it worth building a micro niche website on this keyword, EDIT: Forgot to mention that if I add an "s" to the keyword, then additional 1000 exact search volume exists for the keyword. For example, let's say, I am targeting "keyword tool" Now, keyword tool has 1100 search volume and "keyword tools" has another 1000 search volume. But, there are no more than 100 local search for both combined. All are global search. Thank in advance!