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Is it worth pursuing local SEO clients if the search volumes are low?

Discussion in 'Local SEO' started by bmminc, Nov 28, 2015.

  1. bmminc

    bmminc Regular Member

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    There are some clients that are interested in my service, but i'm not so sure it will be worth it for them.
    They are unable to tell me how much each client is worth to them, but i'm only seeing like 10 monthly searches for some of the main keywords I can find for their business.

    Perhaps I'm just not creative enough in my keyword research?

    How would you turn a client like this into a success?
     
  2. Drolx

    Drolx Newbie

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    Considering keyword researc is done properly I personally aknowledge the client about the situation and let them decide if they should proceed or not.
     
  3. ja1myn

    ja1myn Senior Member

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    I once had a small client come to me with a website that was noindexed and they didn't even know it. They had no clue about SEO but wanted to rank for a bunch of keywords. So I did the research on the keywords and almost all of them had below 40 searches a month which really isn't much especially when the SEPRs themselves were filled with paid ads and local business listings.

    After a couple days of doing everything I could to try and find keywords with volume, I researched the meaning behind the keywords themselves and discovered that my potential client referred to their service with a totally different term than their potential clients used. It was a huge break for me and I was able to provide them with a better list of keywords that they should have been targeting from the start.

    That's one thing that may work for you. Think about what people would actually search on that the business owners might not. A lot of times the executives at the top speak way too technical compared to their customers.

    If you can't come up with much I would say do not steer the client into an SEO campaign. SEO's about gaining traffic and if you can't get the traffic for them, they're money won't be spent right. This leads to naggy clients who will end up wanting you to do tedious tasks like website maintenance and things like that just so they can feel like they're getting their money's worth. Or they'll just stop paying you completely and move onto a new provider. Then both party's time will have been wasted.
     
  4. djp3k05

    djp3k05 Jr. VIP Jr. VIP

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    It really depends upon your client niche value. If they sell expensive products / services it might be worth for them.
     
  5. Yogesh1998

    Yogesh1998 Junior Member

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    Try to find out more keywords and if there aren't any available then just tell your customer about it and let them decide whether they want to buy your service or not.
     
  6. MontieSkaggs

    MontieSkaggs Newbie Premium Member

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    common sense will tell you how much a client is worth to you. You can also run PPC ads for a day or two just to see the amount of impressions certain keywords get