So basically I was talking SEO with a buddy of mine from work today and he was talking about some of his micro niche sites. He said he has a few of them that are pretty good, but one thing he thought was weird is that he actually got more converts from a keyword he was never initially targeting that had like 150 something local searches per month. He told me about how he can always rely on at least 1-2 converts per month for these small keywords. It made me want to build an authority site in some niche just targeting small 100-200 search keywords until I was seen as an authority by google in my niche and from there go for higher search terms. I imagine it would be really easy to rank for these small terms especially since no one will try to rank for such a small amount of traffic. What's your thoughts?