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Is it worth it to go after low competition long tail keywords?

Discussion in 'Black Hat SEO Tools' started by gjcontent, Dec 7, 2012.

  1. gjcontent

    gjcontent Registered Member

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    highly specific long tail keywords that have low search volume but high cpc, and not much competition, would it be worth it to go after them? Or would authority sites always outrank me because they naturally have these keywords covered (most of the time)?
     
  2. kalaio

    kalaio Regular Member

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    I'm sure it's worth. Just work on some of them and you'll outrank those authority sites.
     
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  3. akshay7

    akshay7 Newbie

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    It is definitely worth it. And I have myself searched for some long tail keywords and seen bigger websites lower in the searches and highly specific blogs or minisites outrank them.
     
  4. Scritty

    Scritty Elite Member Premium Member

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    Really?

    If they are commercial (even a little bit) then yes - without a doubt. People use SE's far better than they did 5 years ago.
    You want a new car - you don't type in "car" any more (people used to) you type in "special offers for 2013 family cars UK" - to get a much better set of search results.
    That's a real long tail, and you can rank for hundreds of similar phrases for little effort. Each one might only get you 5 visits a month, but they are absolutely looking to buy a car when they come, whereas the person who types car could just be a hobbyist, a kid looking for images..anything. In fact far LESS likely to be looking to buy anything at all.

    Scritty
     
  5. myownhero

    myownhero Power Member Premium Member

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    Also keep in mind that many long tail keywords will give you even more targeted visitors that could be more likely to convert.

    Ranking for many long tails is often easier and just as profitable as ranking for one main keyword. Keep in mind, too, that most search engine queries are long tail.