Is it possible to target audiences on FB etc with niche interest such as convertible cars & boats

Sorry if posted in wrong section. Please move or delete if needed.

I am looking to promote a product aimed at people who already own a soft top / convertible car or boat.

Through ads, on social media

Is it possible to target this precise niche and if yes can you recommend any strategies or marketplace vendors that maybe able to help.

Thanks for looking and commenting.