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Is it possible to rank in LOCAL ORGANIC results, without an address?

Discussion in 'Local SEO' started by Bigstar20, Nov 15, 2016.

  1. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Hi all,

    I'm interested in trying to rank some local sites to sell leads to local companies. I'm not going after crazy niches like doctors and lawyers, but I've found a few high $ niches in my city that look insanely easy to rank for (eg. the only links they seem to have are from Yelp and a few other citations/directories). Literally 3 or 4 links from easy to get sources. They also have very minimal content, and poor on-page seo.

    However, they obviously have a physical business so they show up on the Maps results, as well as at the top of the organic results.

    If I were to create a site, that had great content and great on-page seo targeting [city] [niche], as well as getting some links from other local sites, then would it be possible to rank well in the organic results, without having a physical address on my site? Obviously I wouldn't be able to get into the Maps results, but there's enough search volume with these queries that I reckon I'd still get some decent traffic.

    TLDR; For local SEO, how important of a ranking factor is it having an address listed on your site?

    Thanks!
     
  2. Dr Webinstein

    Dr Webinstein Newbie

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    I think very important as some services such as Google Business, Bing ( or it Yahoo ) places for business, Foursquare, and others do require a local address as they send a post card with a unique code to enter in order to get that link, so in that case, yes it does
     
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  3. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Thanks for the reply. A few of these sites don't even appear to have Google Business listings - when I search for [business name], the only thing that comes up is their organic search result.
     
  4. MaestroDelWeb

    MaestroDelWeb Executive VIP

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    Technically organic and local are two different things. You can rank organically but a lot of it will have to do with at the very least mentions of the local area. Easiest solution is to go after local and get organic as a byproduct.
     
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  5. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    ive ranked organically for local with no location ez
     
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  6. charliebrooker

    charliebrooker Jr. VIP Jr. VIP

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    It is possible to rank for local search. I have done it simply by making up a PO Box address for that area that is not real, and added it to the about page etc of the site.

    If getting into google local/maps is important, get a real PO box.
     
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  7. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Thanks guys, I'll give it a go :)
     
  8. Mountain Man

    Mountain Man Junior Member

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    its possible for sure with a fake address. Many of the old dudes who run many of these trades have not verified their google listing so google is just going off of the local citations.
     
  9. jailedbygoogle

    jailedbygoogle Newbie

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    Maybe not as important. You could try using your local currency (if you do sell products), and mention your area keyword in pages where you can put them in. "Local" SEO may just be a keyword just like any other keyword
     
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  10. Bigstar20

    Bigstar20 Jr. VIP Jr. VIP

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    Yeah I probably didn't word it right in my original post. I want to rank for a keyword like "plumbers in Sydney", not "plumbers" when people are searching from Sydney. But I'm taking your advice and try to rank for local!
     
  11. devobabuji

    devobabuji BANNED BANNED

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    Really awesome conversation over here !!
    I am agree, and i have also some local project there i doing exactly "Local Business Listing"

    Guys, Can you tell me it is beneficial for us or not ??
     
  12. fizz707

    fizz707 Regular Member

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    I presume it is quite important to have an actual address, company name and phone number listed on your site for good local ranks. As well, I would recommend to specify it in schema markup on your website and claim your Google My Business Page for better results.
     
  13. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Tough. You need an address.

    My advice? Just use those virtual office address, they are everywhere
     
  14. enigmaghost

    enigmaghost Registered Member

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    If you're going for the organic only then simply optimizing on page and a few more links better than what the contractors are doing themselves will actually work. Normal time frame for brand new domain. You will need to have some type of local address reference like the above comment, fake it if you have to.

    For GMB I have noticed that it won't have a chance of ranking in the 3 pack unless there are 5 reviews with above a 3.5 rating. Obviously if a business is packing like 15 reviews and is aged a long time you have a little more work to do than just 5 reviews.
    In most cases of easy competition simply having 5 reviews on a verified listing will put you on top.
     
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  15. veekah

    veekah Newbie

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    I am also wondering this
     
  16. Writerly

    Writerly Jr. VIP Jr. VIP

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    Yeah, It's possible friend. I also rank some website without an address. But it's bit tough. If you do all work manually and white hat method and some research competitor research. I think you also can rank your website too. But you need to done on page carefully.
     
  17. fastlinks

    fastlinks Power Member

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    if you really need a valid address, get a virtual office address from regus or any share office provider.
     
  18. enigmaghost

    enigmaghost Registered Member

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    So has your question been resolved? I am about to spend about $200 on mailbox rentals, that's 5 locations, and then roll out the Google listings, this is of course after laying a foundation. What I did was choose mailbox rental locations I know that I can secure the box a later time, then use their address with out a unit number. Then register your citations that do not require the address verification, yellow pages, Yelp, etc
     
  19. Mihaidesign

    Mihaidesign Junior Member

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    Yes you can ,I did it ,but after I check my adress with google the rank throw me to first positions -by keyworlds and google snipets like top map and sidebar with all my infos. The competition was weak but you definetly should consider to check the adress because is LOCAL daah
     
  20. R Salvador

    R Salvador Newbie

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    In my opinion having a physical address helps, Specially if you want to show up ion Google Maps. But is not 100% necessary there are tons of little towns worldwide with profitable niches to explore, so, carry on the good work.