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Is it possible to outrank a store using their own name?

Discussion in 'Black Hat SEO' started by smartalex4, Dec 1, 2010.

  1. smartalex4

    smartalex4 Junior Member

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    What I am wondering, would it be possible to rank #1 in Google for the term....let say Best Buy ahead of the actual Best Buy website?

    Or Macy's, Kmart, Lowes for that matter.....can we beat them with their own name in the SERPs?

    Or does Google prevent that somehow, so should I then settle for #2?

    Thanks in advance
     
  2. dogdog

    dogdog Regular Member

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    You can outrank anyone if your seo is better. Big G doesn't prevent it. That's why in most affiliate T&C, the company restrict their affiliates from seo using their brand name or related words.
     
  3. smartalex4

    smartalex4 Junior Member

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    I am sure Home Depot would love it if I outranked them for the term "Home Depot" and placed Lowe's ads all over the place.....I wonder how much Lowe's would pay for that ....now that's really Blackhat! :)

    Thanks dogdog
     
  4. Satyren

    Satyren Regular Member

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    It's possible, but will be hard unless you have onpage seo'd your site for that particular kw (store name)
     
  5. lethbridge

    lethbridge Junior Member

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    it is definitely possible. Google doesnt care who comes first, the owner or someone else, only who is the most relevant (as determined by seo factors such as links).

    Where you may have a problem is the owner of the trademarked name taking legal action against you for using their name without permission. At the very least they could shut you down, at the worst successfully claim damages. A simple civil claim is pretty cheap and easy to file against you, so be careful.
     
  6. SEO.9

    SEO.9 Regular Member

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    yes of course you can, and i don't think having the brand name in domain is necessary

    kw in domain is necessary for micro niche only

    it does not help much for competitive terms like these brand name
     
  7. masteraffmarket

    masteraffmarket Jr. VIP Jr. VIP Premium Member

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    wouldnt recommend it for trademark names, you can ans will be sued
     
  8. blackblackhatter

    blackblackhatter Newbie

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    Last April I would've said absolutely. Today I'm not so sure.
     
  9. LukaB

    LukaB Jr. VIP Jr. VIP Premium Member

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    Trademark names can get you in serious trouble, people just sue you these days like a piece of cake, and the company you are trying to beat using their OWN name will sue you and there comes tons of problems, and they will most likely be winning you(Especially if you use Black Hat).
     
  10. smartalex4

    smartalex4 Junior Member

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    I follow the danger in trademarks, but just a quick follow up....what if you started Home Depot Kazakhstan or Macy Sudan...how do US trademarks laws work under those conditions....and what of the reverse...what about Falabella USA (South American Department Store) based in Poughkeepsie, NY?

    I know I am headed into the there aren't no stupid questions just stupid people realm, however I am just curious as to why I have never seen someone out rank one of these stores....from the sound of it, looks like you could theoretically link build a competitor into a dangerous legal waters.

    Thanks for the info guys...
     
  11. eloquenceeee

    eloquenceeee Regular Member

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    The other day I Googled Burberry Scarves to order one for Christmas.
    I saw someone ranked number 2 with the Burberry-outletus or something of that nature.

    It was seized by the government for it's copyright infringement (probably from replicas.)

    You can outrank them, but if you do you can be sure that you will gain negative attention quickly.
     
  12. supertramp

    supertramp Newbie

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    Ok you don't say if this is in the domain name, or not.

    I'll speculate that's what you are doing.

    I've done plenty of this as a noob, thinking I was clever and lucky.

    Many people still think it's a good idea.

    I'll save you some time.

    There are too many legal problems. You will eventually end up dumping them.

    However, review sites are another story.
     
  13. dunk15us

    dunk15us Regular Member

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    Can you get into any trouble for ranking or outranking that company for a trademarked keyword assuming you had the requisite anchor text for that trademarked term but it appeared nowhere in your domain name??
     
  14. gshfgshf

    gshfgshf Newbie

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    Probably safe on the keyword front, but try avoid in the domain