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Is it possible to build a brand off of your IG following?

Discussion in 'Instagram' started by CreativeCit, Jul 26, 2017.

  1. CreativeCit

    CreativeCit Registered Member

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    Simple, can you build a brand off of your following, we know the way where you use your IG to widen your social media reach for your brand, but what about using your IG following strictly to build a brand?

    And no, i am not talking about those social media "gain 10k followers a day" brands built off like that.

    A legit brand that isn't gonna be for "social media management yadda yadda".

    Or is the better option to build a side IG account as the BRAND one and shoutout your BRAND from the main account/accounts?
     
  2. Xjin2

    Xjin2 Regular Member

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    Never rely on social media to build a brand because social media could screw you any time they want. A great brand should 100% independent. social media is only an extra way for the brand to reach its audience. Catching the needs and grow authentically is the only way to build a brand.
     
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  3. CreativeCit

    CreativeCit Registered Member

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    Yeah, i think that's what it is and agree with you completely, was just curious how impossible/reliable would be building one off of highly targeted IG users even nowadays, in 2k17.
     
  4. Byron G

    Byron G Newbie

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    of course!!

    I have built my automotive brand and also grown my youtube channel exponentially.
     
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  5. MacArthur

    MacArthur Jr. VIP Jr. VIP

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    I'm experimenting myself with my TECH page on IG. There are engagements and people follow your Brand if they notice repeatedly.
    With the immense feature of Instagram, Your brand can have a good value. Period
     
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  6. himthecool21

    himthecool21 Registered Member

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    Yes you can but I think you need a white hat approach for this to work.
     
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  7. Byron G

    Byron G Newbie

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    whats your page brother? ill give it a follow . mine is @drive615
     
  8. Simox123

    Simox123 Junior Member

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    You can definitely build a brand on social media , but you have to focus on 1 main thing and that's engagement : it's the key to building a brand.
     
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  9. ParadiseArcadia

    ParadiseArcadia Newbie

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    I personally think Social Media is a great way to get exposure for your brand. Some people such as AlexHayess or JayAlvarrezz on Instagram have marketed/branded themselves as a PERSON rather than a company they made. They revolve around the "Adventure Lifestyle" type content and use their following to travel the world and make videos for companies. Companies also pay them to do posts about their product, AlexHayess specifically had "Coca-Cola" reach out to him and do a couple posts for them, Could only imagine what he earned from a big company like that. So I'd say, Yes its possible to build a brand through Instagram, BUT only if you "Brand" LIVES off social media, Such as a Vlogger or anything of the sort.
     
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  10. CreativeCit

    CreativeCit Registered Member

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    Yes, exactly, taking that approach only.
    Sweet, checked your page, you are doing great!
    Awesome, nice to hear that, now another question is, how do you transit from being just a fan page to building a brand off of it? Is the transition even possible looking at how your IG followers will be highly targeted and highly engaging?
     
    Last edited: Jul 26, 2017
  11. bh2256

    bh2256 Newbie

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    You can actually build large accounts around your brand niche quite easily and thse account to promote your brand. Influencer account have a stronger power than brand account.
     
    Last edited: Jul 26, 2017
  12. speedypro

    speedypro Junior Member

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    You can build a brand off Instagram. I have. It isn't about follower size. It is about the overall narrative. A brand has a face behind it. A story and a message. There are people building brands everyday offering value to users. Some in the form of art. Some in the form of knowledge - history, expertise in arts/product/niche/genre. I just watched a guy who shows videos of how to fix household appliances. He brought real value because I just save $300 in repairs on my washing machine by reading his how-tos. He isnt a guru. He isn't trying to sell me an e-book. That is just an example. Another guy who spots fake Yeezy is another example.