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Is it normal for people to be bidding close to $1??

Discussion in 'Pay Per View' started by QtoBrooklyn, Oct 9, 2013.

  1. QtoBrooklyn

    QtoBrooklyn Newbie

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    I was checking out the financial categories on LeadImpact and i see that for some keywords, bids are in the $0.7-0.9 range, which to me seems insane. Do these people have failproof landing pages or unlimited budgets or what??
     
  2. str8thustler

    str8thustler Power Member

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    Sometimes you'll find that a big brand will spend big money like that on brand awareness.
     
  3. mathdoc

    mathdoc Junior Member

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    They're fake bids trying to run up noobs' budgets. Ignore them. Start with a small bid and if you aren't getting traffic incrementally increase the bid.
     
  4. Logician

    Logician BANNED BANNED

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    Yeah, it also matters how much a lead is worth.
     
  5. QtoBrooklyn

    QtoBrooklyn Newbie

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    I was thinking that. They're dummy bids to keep people from joining and also run up other people's budgets. Question: how do they do it? From what i've learned on LeadImpact so far, your bid will show at all times unless the campaign or ad group is de-activated. Even if you do day/hourly parting and your campaign is in the OFF hours, your bid will still show. So does this basically mean that these people set up a campaign and turn off delivery for all days and hours? But their bid still shows since the campaign is technically 'Active'. Is that how it works?
     
  6. mathdoc

    mathdoc Junior Member

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    Yes, that's how it works.
     
  7. str8thustler

    str8thustler Power Member

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    Not really sure what the point of that it is. There not getting clicks cause there campaign is paused? Why even put a high bid like that and not work those keywords?
     
  8. QtoBrooklyn

    QtoBrooklyn Newbie

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    They have another campaign targeting the same exact keywords, but using lower bids. The really high bids are there to scare people off/make others bid high and run out of money. At least that's how i see it. I think mathdoc knows better than i do
     
  9. OnlineA

    OnlineA Regular Member

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    There are niches where people pay $10 per click...and still make profit.
     
  10. QtoBrooklyn

    QtoBrooklyn Newbie

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    would that be in PPV or PPC?
     
  11. mathdoc

    mathdoc Junior Member

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    QtoBrooklyn has it right. Consider the following two scenarios:

    1) You're starting a new campaign and unbeknownst to you one of your keywords is highly profitable (but you don't know this yet). Naturally, your competitor who has been running this for a while doesn't want you coming in and taking his traffic. So now imagine you see right off the bat that there are 5 or 6 bids going for $0.70 or something like that. If you don't know about fake bids, you're likely to not bother with the keyword.

    2) You have a keyword on automatic bid with a high maximum (because you don't know about fake bids). Then John Doe comes along. He wants to push you out so he puts in a fake bid for $1.50. Guess what, you're now paying $1.50 for every view and there goes your budget. What do you do? Most likely you pause the campaign.
     
  12. mathdoc

    mathdoc Junior Member

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    Sometimes it's tricky determining which bids are real and which are fake. Sometimes the high bid actually is $0.70. That's why you should always start out low and incrementally increase.
     
  13. OnlineA

    OnlineA Regular Member

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    Pay per click...
     
  14. QtoBrooklyn

    QtoBrooklyn Newbie

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    I was under the impression that fake bids get skipped by the auto system since they are technically not 'live'? For example, my auto bid is $1.60 and John Doe comes in and places a $1.50 dummy. Lets say i see this and raise my auto bid even higher. An hour later, my bid would drop to being above the second highest live bid, skipping John Doe's $1.50 since it's not live. Is this wrong? I've observed my bids drop down to $0.030 multiple times even though my max bid is at like $0.065 and there are multiple bids from other people in between.
     
  15. QtoBrooklyn

    QtoBrooklyn Newbie

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    This is a PPV section.. lol
     
  16. mathdoc

    mathdoc Junior Member

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    All my experiments/observations have indicated that auto bids are affected by fake bids. But maybe there's more to the story.
     
  17. mathdoc

    mathdoc Junior Member

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    Try having your fake bids live 1 hour per week. Say, 2AM - 3AM on Sunday (then on Saturday evening be sure to change the day to Saturday 2AM - 3AM, etc.). This is how I set up my fake bids and when I do it this way auto bids are affected by my fake bids.
     
  18. tigera

    tigera Newbie

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    fake bids usually
     
  19. maecenas23

    maecenas23 Jr. VIP Jr. VIP Premium Member

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    They can't be profitable with those amounts so don't worry about then. Eventually they will be gone. Start small, test, increase, test, pull data, make changes and so on.
     
  20. maecenas23

    maecenas23 Jr. VIP Jr. VIP Premium Member

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    Yes. This makes sense as well.