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Is it necessary to use Brand name in Meta Title?

Discussion in 'White Hat SEO' started by discountelemart, Apr 22, 2017.

  1. discountelemart

    discountelemart BANNED BANNED

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    Hi everyone !! Is it necessary to use Brand name in Meta Title?
     
  2. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Yup, need to use mate.
     
  3. gary2

    gary2 Jr. VIP Jr. VIP

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    Yes, I think you can use the brand name at the end of the meta title.It builds brand awareness to the visitors. And you can make it simple and unique will be effective.
     
  4. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    Not if your domain name has the brand.

    Google knows what the brand is,focus on the keywords and 'sales pitch' to your customers.

    Google will also change your meta based on the users search terms
     
  5. Greymist

    Greymist Jr. VIP Jr. VIP

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    Use the brand name unique in the description
     
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  6. Rolf_Imed

    Rolf_Imed Newbie

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    it's not important
     
  7. stevesolo

    stevesolo Jr. VIP Jr. VIP

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    Yes, it's effective to use your brand name in your meta description as it creates brand awareness to the readers.
     
  8. OWSTeam

    OWSTeam Newbie

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    It can help you to increase the brand popularity. So, why don't use that! You must should try it.
     
  9. nickchernets

    nickchernets Jr. VIP Jr. VIP

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    Of course you need, why are you asking? Something wrong with the brand's name?
     
  10. lightshines

    lightshines Junior Member

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    Yes you need to and also need to have it ias the only h2 tag on the page if the brand name is your targeted keyword for that page.
     
  11. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Awesome question! I honestly didn't know what to think. I had opinions on this topic that turned out to be wrong. I had to create 4 new factors in my software to get the data to form a new opinion... here is my data based on the search results for the search term "Gift Baskets"

    A domain would be something like "moz.com"
    A domain phrase would just be "moz"
    Brand is more tricky link-assistant.com has multiple brands like RankTracker, SpyGlass etc... so I couldn't go into these very well.

    The results are fairly compelling... it appears beneficial.

    upload_2017-4-27_10-13-22.png
     
    Last edited: Apr 27, 2017