Discussion in 'BlackHat Lounge' started by bigballin6161, Jan 2, 2012.
Is it more difficult to rank a keyword on an inner page as opposed to a homepage?
NO it is not.
I think if we would compare an exact mirror image of the content (like, articles,tags,author,date of posting,etc..) + exact mirror of off page SEO (like same backlink source,numbers, etc)
I guess putting it in homepage have a slight advantage.
If we optimize the inner page more, do SEO in the inner page more, I mean concentrate more on the innerpage for the keyword, i guess you would rank the inner page better..
I guess a little difficult as opposed to the homepage because the homepage has more authority. At least, this is true in my case where I advertise dozens of products on my homepage itself.( ecommerce site)
The good news is that when you try to rank the inner pages, the rankings for the homepage also improves automatically in the process. I kept working for the inner pages of my site because the keyword that I was trying to rank for the homepage was very tough. Amazon was sitting on the first place since a long time since google loves amazon so much. Coincidentally, one day, I saw my website on spot 1 and amazon products on spot 2. It never tried competing with amazon, but just worked on the inner pages and the homepage automatically moved up.
It depends on the query, but generally, no.
If your entire site is about the keyword in question, you optimize your home page for that keyword. If the keyword in question is a sub-topic of your main niche, you make a page for it.
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