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Is it important to link back to authority site such as Wikipedia on money site?

Discussion in 'Black Hat SEO' started by iBrazilian, Jan 26, 2014.

  1. iBrazilian

    iBrazilian Regular Member

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    I've been wondering if there are any effects in SEO when you link back to websites such as wikipedia, webmd, cnn, msn, etc, pretty much any authority site in your niche.. on your money site articles?
     
  2. innozemec

    innozemec Jr. VIP Jr. VIP

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  3. Numbuh362

    Numbuh362 Elite Member

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    If they link to your site then it's good
     
  4. BusinessMagnet

    BusinessMagnet Power Member

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    Yes! Linking to them helps too. Be sure, the link is no follow.

    It only helps, as long as the topic is relevant.
     
  5. lucasbraydon

    lucasbraydon Supreme Member

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    Why would you be sure the link is no follow. Don't create the link if you are not willing to vouch for it.
     
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  6. Kralj187

    Kralj187 Senior Member

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    I heard of this weird theory a few times by now and some claim it worked for them, but I doubt that anyone has proven yet that this is really working.
     
  7. Paulie W

    Paulie W Regular Member

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    Many guides are recommending it and it does makes sense to me, because a good article should have naturally a few sources or further reading recommendation. Just look at the popular high quality blogs, all of them are linking out, too.

    Just make sure how much of your readers click on the links (there is a WP addon for this, but i forgot the name). If the % is too high and you are loosing too many readers because of these outbound links, then delete them.
     
  8. iBrazilian

    iBrazilian Regular Member

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    As Paulie W said, that is the reason why I asked as it would make sense specially if you're writing unique and good informational article, but mostly I wondered if it would truly just have any benefits at all from this, other than looking professional.
     
  9. Smeems

    Smeems Regular Member

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    Co-citation, bitches.
     
  10. ilim72

    ilim72 Regular Member

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    May be adding contextual references to authority sites adds some credibility to your content.
     
  11. Paper-Boy

    Paper-Boy Elite Member

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    Yeah, I normally link to top tier sites in my niche. But I rarely link to my competition.
     
  12. SaulGoodman

    SaulGoodman Registered Member

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    Linking out to relevant authority sites will surely increase the relevance of your page/site for the chosen keywords, since it's easier for Google to clearly determine what your site or page is about...

    If you cover all possible aspects of a topic and include links to relevant articles/sites, chances are your site will rank above those sites, because linking out to relevant sites, shows that at least some research has gone into the writting of the article...

    Althoug, you want to make sure that your visitors stay on your site.. make the links less visible, by chosing the same color as your text color, or put them rather at the end of your articles...

    Also don't link to direct competitors, always link to authority sites that aren't really competing with you !

    One last advice : I also believe it is better to create deep-links when linking out, but I can't prove it, give it a try and see what works best :)

    Best regards !
     
  13. SerpEvil

    SerpEvil Supreme Member

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    i honestly think this is just bullshit.
     
  14. SaulGoodman

    SaulGoodman Registered Member

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    Well, from my point of view, it definitely makes sense to add a bit authority/relevance (or whatever you wanna call it, in this case) to a site, that is mentioned right next to a list of high authority sites...

    Imagine your site was mentioned in a sentence together with the usembassy.gov, barackobama.com and harvard.edu on an other high authority site...

    However, I wouldn't be surprised if Google didn't use this as a ranking factor (anymore ?), since so many people are using this technique in hope for a seo boost...
     
  15. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    If the links add something to the content on your page, then yes it's a good signal when you link to an authoritative source.

    Especially if you link to the real source instead of an affiliate site. For example, if you talk about Nikon cameras and you link to Amazon, that's not a good signal. But if you review a camera and you link directly to Nikon, that's a good signal. But how do you monetize good signals, that is the question.
     
  16. JoeMongan

    JoeMongan Jr. VIP Jr. VIP Premium Member

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    Great links to have but not all of them carry PR juice to your website. It is great to help avoid penalizations and diversify
    your link building strategy.

    -RK
     
  17. Noktop

    Noktop Newbie

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    I've heard several theories and strategies that suggest having outgoing links provides a positive increase for your own site. I mean, in theory it makes sense.
     
  18. Laubster

    Laubster Senior Member Premium Member

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    Lot of opinions here, no case studies. Think about it (and all SEO) from the algorithmic point of view: authority sites naturally link to other authority sites. Not all the time, but a lot. If your site never has any OBLs on it, it looks bad for 2 reasons. First, it looks like you are obviously trying to preserve (and therefore manipulate) PageRank. Google doesn't like this. Second, it's not natural. "NATURAL" sites on the web link to other sites.

    The idea of linking to "authority" sites is based on the Trust Rank algorithm, which virtually zero SEOs have studied. It makes perfect sense, and is extremely unlikely it's going to hurt your site. Connecting your site to major authorities, .edu's and .gov's especially, puts your site one degree of separation "closer" to an extremely trusted site (Google loves .edu's and .gov's b/c they're the most trusted sites on the net). Just do it.
     
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  19. lancis

    lancis Elite Member

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    It helps the reader who is looking for credibility of your article, i.e. you state something, then give facts with links.

    SEO-wise, use Wikipedia as a role model - nofollow links at the bottom of the page, or even better no outbound links at all.
     
  20. Seliestionce

    Seliestionce Registered Member

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    Unfortunately, nobody could really tell whether it does help in PR or not. We can only guess.