Is it even worth promoting low payout affiliate offers?

ryeguy

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I'm completely new to PPC and I'm trying to start slow. I figured that the lower reward offers are less saturated so I'd like to do those. The offer I wanted to try has a payout of $3.75 - is it even possible to make profit on this?

What kind of conversion rate RANGE is realistically possible? I mean if I convert at 1%, which is probable because I'm new and inexperienced, even if all of my keywords at at $0.05 CPC I will be losing money (100 clicks = $5; 1 conversion = $3.75)

What should someone new like myself be targeting? Should I stick to small shit like this, because my 1% estimate is too low? Should I be doing high payout offers and just try to get that one sale once in awhile? Or something in between?
 
Hmmm, depends if the product has a well converting landing page, etc etc. There is so much to factor in, try it out and see what happens :)
 
Some people rake in huge profits on offers that pay less than a dollar per lead. But as Alex said, there is a lot to factor in. You have to do the math on your own campaigns to figure out if it's worth it or not.
 
Yea, the payout usually isn't indicative of potential success. The really low payouts (zip/email submits) typically attract scammers, which means a lot of scrubbing. Even high payouts can get scrubbed to hell. Sometimes 2 networks will run the same offer with significant payout differences, but the higher payout will scrub more so it evens out. But I digest...

If you had a 2% CR, you'd be making money. However, forget about anything close to a $.05/click on Google search. Maybe content, but even then, no volume.

It's also tough to say what a decent CR is because on the simplest level, we don't know what type of action it is. If it's a lead form, how many fields?
 
The EPC is more important than the offer payout.

You can make more money promoting a $1.00 email submit than a $45 free trial offer depending on which has a higher EPC and how much the clicks cost you.
 
$ProfitMargin = payout - (#clicks per conversion * cpc)

I've got some great ecommerce shops that can't use Adwords because the conversion rate of 4% - 25 clicks at $1.00 per click to get each sale. With markup of 15-25% and low ticket items, it's a nonstarter.
 
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