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Is it better to rank a singular keyword like this, or keep the (s) at the end?

Discussion in 'White Hat SEO' started by Toocoo82, Aug 26, 2012.

  1. Toocoo82

    Toocoo82 Regular Member

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    Kind of in a dilemma:


    1. free civil lawyers
    2. Civil lawyer

    The first keyword is ranking way higher than the one below. When I'm doing competitive seo, is it better ranking these keywords separately, or rank them as one keyword "free civil lawyers"?

    I was always curious if the (s) at the end made a difference, and it looks so as for rankings.
     
  2. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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  3. Toocoo82

    Toocoo82 Regular Member

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    Thanks