Is it better to hard sale or to capture emails with lead magnet first?

wild vegetable

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I am selling an ebook and would like to know what would convert more
 

GringoMonkey

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It is always better to capture the email first as you can remarket to them for basically $0.

But in my experience if you are just selling 1 ebook it is unlikely you will be able to build a lead gen pipeline that is profitable. Instead you need a hook offer and then a range of additional niche related offers as well.
 
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