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Is it bad to change your https//www. to https// for a ranked site?

Discussion in 'White Hat SEO' started by Minnehaha, May 18, 2017.

  1. Minnehaha

    Minnehaha Jr. VIP Jr. VIP

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    I'm confused by the difference between the following and how they relate to SEO

    1.https://www
    2.https://
    3.www.
    4.(nothing at all)

    I know in wordpress i have the option under general settings to swap between the first two(not sure how some sites manage to show up like numbers 3 or 4 in google)

    Would it be catastrophic to swap between any of these if your site is already on page one of SERPs? I have some naked links that use my original https://www, but i don't know if google automatically converts the protocol part of the link or something like that.
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

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    That would be a pretty good idea. All links point to your current version of the site. Changing www to non www and vice versa would create a redirect and some of your link juice would be lost and who knows how long it would take for Google to take the redirect into account.

    All in all, if the site is ranked and makes money, don't touch it.
     
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  3. JV1999

    JV1999 Jr. VIP Jr. VIP

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    Yes. You really have to use a redirect because if you don't, Google might see it as duplicate content and lower your rankings.
     
  4. Nargil

    Nargil Jr. VIP Jr. VIP

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    This is absolutely not what the OP was asking.
     
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  5. JV1999

    JV1999 Jr. VIP Jr. VIP

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    It's still relevant. OP said: "Would it be catastrophic to swap between any of these if your site is already on page one of SERPs? I"

    u know.
     
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  6. T2tkid

    T2tkid Jr. VIP Jr. VIP Premium Member

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    Please take this advice. I have a site ranking and I changed it to https. Till date, I am yet to regain all my ranking, and it has been over 3 months plus. If your site is ranking already, DON"T TOUCH IT.
     
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  7. Sophie

    Sophie Jr. VIP Jr. VIP

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    Sorry to go off-topic here... but T2tkid, after changing to https, did your rankings disappeared all at once or one by one? And have you tried reverting it back to http?
     
  8. SunnyLeon

    SunnyLeon Jr. VIP Jr. VIP

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    I can answer from my experience: The rankings disappear one by one, as google still has the other version of your website crawled and as it gets recrawled, old rankings start to leave, while rankings on new version take more to show up in serps. I too thought it would be more professional to go https on an ecommerce website, but it turned out to be a bad idea ranking wise for now.. 2 months and counting since the switch.
     
  9. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    What exactly would the point be of changing it?
     
  10. Sophie

    Sophie Jr. VIP Jr. VIP

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    Thanks SunnyLeon.

    I am wondering could switching to https cause a slow down in website loading time, thus failing one of Google's ranking signals, hence causing the drop in rankings? Or maybe an improper 301 redirect?

    I'm managing a client's site and after making the switch to https 2-3 weeks back, nothing drastic has happened as of yet. But I did notice that his website now takes twice the time it needed to load... from 1.7s to 3+ seconds. How about yours? When did the gradual disappearance started happening after you've made the switch?
     
  11. RightFootFanatic

    RightFootFanatic Regular Member

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    Have you switched your prefered settings in Googles webmastertools too?

    I'm going to relaunch one of our Shops in a couple of weeks and will make the switch to full https. I'm curious how long it will take for us to rerank, as our whole url structure will change, and we only redirect the category links.
     
  12. Sophie

    Sophie Jr. VIP Jr. VIP

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    Just a warning to you though.... though my client's website didn't suffer any ranking drops, his traffic and sales dropped 50%. Not sure why.
     
  13. Bargain Boss

    Bargain Boss Newbie

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    If you intend to change to HTTPS, do a 301 redirect. Based on my experience, the rankings disappeared 1 by 1 till they were crawled again by Google spiders. My blogs took up to 1 month before they were indexed again. However, they did not manage to gain their initial rankings after converting them to HTTPS.

    On the other hand, my brother's local business website was re-indexed within 2 weeks after converting all links to HTTPS and it gained 2 rankings higher a few weeks after that. Still on second rank for local food keyword now.
     
  14. RightFootFanatic

    RightFootFanatic Regular Member

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    I'm pretty relaxed, we almost relaunched that shop every year. Mostly every relaunch has major structure, category changes.
     
  15. SunnyLeon

    SunnyLeon Jr. VIP Jr. VIP

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    I have, was the first thing to do to add the https://www version to webmaster tools and then pick it as desired. Same outcome.
     
  16. T2tkid

    T2tkid Jr. VIP Jr. VIP Premium Member

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    They disappeared one at a time. I thought about changing back to http, but I wanted to wait and see if the site will regaining its ranking. About 60% has been regaining. But I hated myself for doing that.
    Also, I did some other websites and didn't experience any lost.
     
  17. Billy_Batts

    Billy_Batts Elite Member

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    Why not both? I got my server set that www or without the www will always work and redirect to my https.
     
  18. Array Experts

    Array Experts Jr. VIP Jr. VIP

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    if your ranking well than go with option 4. if You Will Change Definitely You Will Loose Ranking.
     
  19. latifhazara

    latifhazara Regular Member

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    Same experience.