Is Instagram really useful for e commerce in fashion industry? I am planning to build a fashion shopping website for men in future. I started two fashion Instagram accounts two months ago and trying to popular them. When I have some followers (50K++), I will finalized my website and try to promote at my Instagram accounts. But I am not sure if this will be effective. Anyone here is doing similar thing? Hopefully will have some feedback/suggestions from here. Thank you very much.