Is having a blog good for local SEO?

It certainly does not hurt to create one. Perhaps you can target some more low volume keywords with it.
 
Blogging isn’t dead—it’s just not a direct ranking factor. A blog helps SEO indirectly by keeping your site fresh with new content, attracting backlinks, and giving you more opportunities to target long-tail keywords. It’s also great for building authority in your niche.
 
Question;

I have a small local business. Does having a blog actually help SEO?

I could see how the fresh content and internal linking could help.

However some of my competitors do not have a blog but still outrank.

Besides GMB optimization, link building, local service pages etc, that kinda stuff, I haven't really seen anywhere talk about blogging being a ranking factor.

In fact, one of my competitors uses a digital marketing agency & they specifically state they dont do blogging because its dead.

What are your thoughts on this?
Yes blogs definitely work to your advantage SEO wise. As long as the blog has good content and it's structured correctly. Don't trust what your competitors say.
 
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