Although handy for most people, real-time search results will create a whole new plane for search-engine optimization.
"Google Instant means no one will see the same Web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors," says PR pro Steve Rubel, on his blog.
This means that businesses will have to rethink their SEO and Web strategy to work the new system, although Google states that it won't change its rankings. Google is also trying to reassure advertisers that Instant will improve the "quality" of clicks on ads but promises nothing, saying overall that it may increase or decrease impressions. Wow, they really went out on a limb there.
I Googled my name and to start, just the letter "B" gave me five choices: BART (Bay Area Rapid Transit), Bank of America, Best Buy, and Bing. It wasn't until I got past "Barbara E." that I could go beyond Barbara "I Dream of Jeannie" Eden and find articles written by me.