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Is Going Niche Better?

Discussion in 'BlackHat Lounge' started by SpellZ, Jun 23, 2010.

  1. SpellZ

    SpellZ Regular Member

    Feb 8, 2009
    Likes Received:
    Toronto, ON
    I want to start a small shirt business. I design the shirts, 'they' (who ever they are) make it, and I sell them. I found a nice niche which I have over 5 years experience in, first hand. I tried to find shirts related to that niche, and didn't find a store that caters JUST to that niche.

    So I'm wondering if its profitable to get into it.

    Or like.. how can I know if it'll be something that people will like?
  2. Allie Albatross

    Allie Albatross Junior Member

    Jan 31, 2009
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    Austin, TX
    Nobody knows. That's your job to take the plunge, lose the money, and ultimately see if such an investment paid off. Unless you've got access to massive amounts of money, then niche is the only way to go. Have you ever heard of people in the medical field complaining that they wished they had specialized?:)
  3. MagicMike

    MagicMike Power Member

    Feb 3, 2010
    Likes Received:
    Isn't it possible for you to do a little "market research" before you dive in? I know we're talking "online" here... but you could call up a few people/prospects/businesses and see if they would be interested in what you would have to offer.

    Maybe send out an email first to a good bunch of them offering your "reduced" price list or something and see if anyone responds.

    Don't know what the answer is for your particular situation but I do know that I ALWAYS find out if I can sell something before I go through the expense of "creating" it. Heck, most times I don't even have a product developed before I actually sell it. If it sells, I create the product!

    Good Luck
  4. MisterGemini

    MisterGemini Senior Member

    May 25, 2010
    Likes Received:
    Observe & Report
    Alternate Universe
    You want to make for what people are looking for. If I were you, I would make your site more of a general theme of custom shirts or whatever it is you do.. and start your content off with that particular niche category within the site. As you go, you can add other types of shirts. Eventually you will be like those other shirt stores you have seen. It is easier to manage one site that continues to grow than starting something half ass and sitting on your thumbs to see if it will work.

    Just my 2 cents