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Is engagement rate or # of followers important for a fashion brand?

Discussion in 'Instagram' started by Xjin2, Apr 18, 2016.

  1. Xjin2

    Xjin2 Regular Member

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    Just started my fashion brand IG acc. Just wondering which indicator is more important for brand accs. Organic and shoutout followers increase would have high engagement rate. While, doing give away campaign would increase the follower base sharply. But some of the followers are not really interested in the brand but the give away stuff.

    Would like to hear your thoughts. Thanks.
     
  2. Divination

    Divination Power Member

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    Your products. The quality of the products. Word of mouth. Numbers are just to attract 'cool kids' that want to buy stuff for nothing other than show. Number of followers, if I had to choose.
     
  3. whodunit27

    whodunit27 Junior Member

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    followers.....in my workings, alot of followers are broke - the real $ didnt start coming in untill i hit about 10k followers....with that said while im unfollowing for 5-6 days i do free shipping sales and flash sales on certin products...i usually make about $500-600 profit during those days

    with more followers when i run a sale i expect to double or tripple
     
  4. Cherry

    Cherry Supreme Member

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    I'm managing a men's fashion account for a client and they prefer organic followers for a higher engagement rate. High quality photos help a lot with very nice and engaging captions. Make them engage to your every post, ask them a question or ask them to tag a friend. Be creative.
     
  5. soulcollector

    soulcollector Senior Member

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    Hands down it is engagement and the conversion of such engagement that counts.
     
  6. eelajt

    eelajt Jr. VIP Jr. VIP Premium Member

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    Engagement creates a better brand recognition than just views/followers, and since there is a product conversion is obviously key.
     
  7. bigbrothers

    bigbrothers Regular Member

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    SO, You've just started right?.. You might get the answer yourself as soon as you're experienced with IG.

    In my point, only the Organic followers could produce high engagement rate. You've chosen the most profitable niche. If you done right, you can bank for sure.

    Search to find any guide to increase your followers organically here/ with Google search. I highly recommend to learn more about successful fashion brands on Instagram.

    Best Wishes - BB.