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Is email marketing good enough on it's own?

Discussion in 'Black Hat SEO' started by Georges, Aug 22, 2012.

  1. Georges

    Georges BANNED BANNED

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    meaning you're only relying on that to make money. i keep hearing "the money is in the list", so if you keep building your list and marketing to them, how stable is that? can you last on email marketing for the next 10 years? do you need to diversify? or is email marketing good enough on its own?
     
  2. senior

    senior Regular Member

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    That depends on your method. If you never stop building your lists it can only get better over time right? so what would limit you? I would say it is best to re-target your list over time and make sure you have the best-most active people on several lists under your control. Just like you would send out a solo ad for some other company, send out often for your own products and services (the best money is here anyway) and get them to opt-in for a new niche you want to target.

    Many smaller lists has many benefits if they are very high quality. You can host them at mail chimp for cheap/free and are more portable. Massive lists are fine too if you have your own sending solution but paying to send to them is really hard to make money from. You really have to know what you're doing to make more than it costs you for sending fees.

    Hope that helps.
     
  3. therat

    therat Regular Member

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    Yes. In IM it is very reasonable to get 100 opt ins a day doing cheap wso's so your breaking even or making a little then doing ad swaps. Once you get to a 50k-100k of lists you can hit these up over and over and over and sell/affiliate very easily.
     
  4. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Clayton Makepeace does 60 million a year in email marketing alone.

    As they say, "The money is in the list. " :)

    Cheers! - "Wiz"
     
  5. thejake

    thejake Jr. VIP Jr. VIP Premium Member

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    Over the next 10 years, email's going to go through some changes, for example there will likely be some mergers of large free email providers, and the distinction between instant messages, social messaging, and email will blur. The most important thing is the inbox will be mobile - for many of us mobile opens already outnumber browser opens, and my guess is ten years from now somebody sitting down at a computer to read their email will be nearly unheard of. Email will be delivered to your phone, your car's dashboard, your TV, and your bathroom mirror in the morning.

    The problem with your question is your list comes from somewhere, and you need a business model that fits a given subscriber lifecycle, so it's nearly impossible to be in the email business without getting really good at some or all of ppv, ppc, seo, ecommerce, and online and offline media in general.
     
  6. soma56

    soma56 Regular Member

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    There's no 'one' list that you build and refine into some sort of long term project that's constantly performing better as a result. Its the art of effectively communicating to your target audience in a manner that entices them to the point that they want to buy.

    In short, the answer to your question is yes.

    Over the next 10 years the regulations and strategies to go around them will change. Being ahead of the game is key.

    Can it be done on it's own? Absolutely. In my opinion it comes down to several things which is primarily derived from one action...persistence.