Is doing ad arbitrage still possible?

borson

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Hello guys
I have a website with an ePMV of around $80 for US desktops. (Some days it drops to $50 or $60, since it is still being optimized, but I expect it to be $80 in the long run).

At the beginning I thought that with such a high ePMVp I could successfully do ad arbitrage.

To my surprise, none of the platforms I've tried has worked.

Reddit or Quora - the min bid is 10 cents or higher for the US

Facebook- I can't find the option to target desktops only. I think they have removed it.

Google display network- I had a CPC of around 20 cents, with a 60% bounce rate. Definitely impossible to make a profit from it

Taboola + propeller ads: I tried both at a CPC of about 4-5 cents but they only sent crappy traffic


What can I do?
Do you have any ideas?
 

macdonjo3

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Bidding on FB is silly imo as that's probably the most expensive traffic source given the high quality of traffic.

Keep trying lower quality display networks that are not known for conversions.

I'd try Snapchat for this and maybe iterate on GDN and the natives.

Stay away from Twitter - clicks are expensive.
 

borson

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Bidding on FB is silly imo as that's probably the most expensive traffic source given the high quality of traffic.

Keep trying lower quality display networks that are not known for conversions.

I'd try Snapchat for this and maybe iterate on GDN and the natives.

Stay away from Twitter - clicks are expensive.
Thanks for your answer man!

I need to target desktops only

I tried google display network and failed, as I already pointed out.

As for thr low quality networks, I've read many posts saying they work but only after you have excluded // black-listed all the sites sending bot/crappy traffic.
How could I do that? Do you know any site where I could find a spreadsheet of sites to backlist?

Thanks!
 

macdonjo3

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Thanks for your answer man!

I need to target desktops only

I tried google display network and failed, as I already pointed out.

As for thr low quality networks, I've read many posts saying they work but only after you have excluded // black-listed all the sites sending bot/crappy traffic.
How could I do that? Do you know any site where I could find a spreadsheet of sites to backlist?

Thanks!
I don't know if anyone is going to give you their blacklist.

Also, correction to my last comment on FB - if you only do audience network you might be able to get some cheap traffic. Just stay off newsfeed placements, etc.

Nice to see a new member making such progress in a short amount of time honestly. It's uncommon. You're the future of this forum and you'll probably end up to be quite successful. Keep at it.
 

borson

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I don't know if anyone is going to give you their blacklist.

Also, correction to my last comment on FB - if you only do audience network you might be able to get some cheap traffic. Just stay off newsfeed placements, etc.

Nice to see a new member making such progress in a short amount of time honestly. It's uncommon. You're the future of this forum and you'll probably end up to be quite successful. Keep at it.

Thank you for your inspiring comments man, I appreciate it.

Unfortunately I have been working on these projects quite long, longer than I would have liked, and lately I am a bit pessimistic, feeling they are going to fail (I don't know how to acquire traffic in a profitable way, and in order to do SEO I must have a deep pocket).

Thanks for thr advice about the audience network, thats smth I had not thought about.

Do you know what CPC I could expect there?
Is it also possible to target only desktops?
Last time I didn't see that option

Thank you very much man!!! :)
 

macdonjo3

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Thank you for your inspiring comments man, I appreciate it.

Unfortunately I have been working on these projects quite long, longer than I would have liked, and lately I am a bit pessimistic, feeling they are going to fail (I don't know how to acquire traffic in a profitable way, and in order to do SEO I must have a deep pocket).

Thanks for thr advice about the audience network, thats smth I had not thought about.

Do you know what CPC I could expect there?
Is it also possible to target only desktops?
Last time I didn't see that option

Thank you very much man!!! :)

On Facebook? Yeah there's a desktop option but its really hidden right now with the current UI. One of my reps and I were chatting about that on a call the other day, but it's there.

SEO - meh. It's not all that great. It's a decent way to get free traffic if you want to write a lot of content. It's not costly, just takes time. Backlinks are not needed. Anyone doing big numbers does it with paid channels, not organic.
 

borson

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On Facebook? Yeah there's a desktop option but its really hidden right now with the current UI. One of my reps and I were chatting about that on a call the other day, but it's there.

SEO - meh. It's not all that great. It's a decent way to get free traffic if you want to write a lot of content. It's not costly, just takes time. Backlinks are not needed. Anyone doing big numbers does it with paid channels, not organic.
Yes right? I think all marketers on earth hate Facebook's UIs

Could you please point out where it is exactly?
I still can't find it :/
 

borson

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At the ad group level, under "mobile devices and specific operative systems" the only option I am shown is to target mobile phones by their OS, but I don't see the desktop option anywhere :(

Also, from your experience and knowledge, how much do you think a click from FB's audience network could cost?
And how much traffic could I realistically pull per day from there?
@macdonjo3
Thanks!!!!
 

PushKing

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Bidding on FB is silly imo as that's probably the most expensive traffic source given the high quality of traffic.

Totally disagree, FB would be cheapest and best targeted and therefore higher quality.

Do you have any ideas?


Taboola would be better than Google Ads as it would be cheaper and higher CTR, but Google Ads would be most expensive.
Propeller ads would probably just steal your money.
 

absolvo

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Stay away from Twitter - clicks are expensive.
or you can use twitter ads threshold accounts and just use up all the credit and rinse and repeat. Extremely cheap traffic.

Each account costs $1 or so to set up and you get around $50 in ads.
 

borson

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or you can use twitter ads threshold accounts and just use up all the credit and rinse and repeat. Extremely cheap traffic.

Each account costs $1 or so to set up and you get around $50 in ads.
That's a good idea, but it doesn't really look like it is sustainable

If I create several accounts and use the same billing info in each of them, I guess twitter will eventually find out.

What do you think?
 

borson

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Totally disagree, FB would be cheapest and best targeted and therefore higher quality.




Taboola would be better than Google Ads as it would be cheaper and higher CTR, but Google Ads would be most expensive.
Propeller ads would probably just steal your money.
I have already tried taboola and most of what it sent was shitty traffic
 

macdonjo3

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Totally disagree, FB would be cheapest and best targeted and therefore higher quality.
or you can use twitter ads threshold accounts and just use up all the credit and rinse and repeat. Extremely cheap traffic.

Each account costs $1 or so to set up and you get around $50 in ads.
Guessing you guys are just trolling but you're also new so maybe you're serious. I have no idea. Get those fifty dolla make you holla vouchers. Stack them with food stamps and we living goooood.


OP - keep doing what you're doing man. Don't let them complicate it. You're gonna be fine. I spend over $100k/mo on FB alone and have been in this game for a minute or two. Feel free to message me on Skype or Twitter.
 

borson

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Guessing you guys are just trolling but you're also new so maybe you're serious. I have no idea. Get those fifty dolla make you holla vouchers. Stack them with food stamps and we living goooood.


OP - keep doing what you're doing man. Don't let them complicate it. You're gonna be fine. I spend over $100k/mo on FB alone and have been in this game for a minute or two. Feel free to message me on Skype or Twitter.
Thank you very much for your help man. I would definitely like to message you on S. if you want. what's your user name there?
 

PushKing

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I have already tried taboola and most of what it sent was shitty traffic
Their traffic is good only for certain type of ads and products. Display traffic is mostly good for awareness, it won't bring as many clicks as social ads.

Guessing you guys are just trolling but you're also new so maybe you're serious. I have no idea. Get those fifty dolla make you holla vouchers. Stack them with food stamps and we living goooood.


OP - keep doing what you're doing man. Don't let them complicate it. You're gonna be fine. I spend over $100k/mo on FB alone and have been in this game for a minute or two. Feel free to message me on Skype or Twitter.

I guess you never tried facebook ads and simply sharing opinion from other failure posts you read here. I run campaigns on all 3 mentioned above services for thousands of dollars per month, so I base what I say on my experience. P.S. that's silly to asume anything based on the age of the forum account. The fact that you here doing nothing for past 13 years, just makes you older, but that's a disadvantage. Have a great day! :)
 

macdonjo3

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Their traffic is good only for certain type of ads and products. Display traffic is mostly good for awareness, it won't bring as many clicks as social ads.



I guess you never tried facebook ads and simply sharing opinion from other failure posts you read here. I run campaigns on all 3 mentioned above services for thousands of dollars per month, so I base what I say on my experience. P.S. that's silly to asume anything based on the age of the forum account. The fact that you here doing nothing for past 13 years, just makes you older, but that's a disadvantage. Have a great day! :)
Thousands per month?! Damn teach me how to scale to that plz, no need to hog all the infos

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