Hey everyone - I've noticed this strategy being used in Facebook ads and wanted to get some feedback on this strategy. Take a look at the ad below. It looks like a post written by a person who is just offering some friendly advice, but it's actually an ad. I saw this and thought it was pretty ingenious technique, yet I don't see it used very often. Does anyone have any experience with this approach and are there any pros or cons associated with it? Is this something that Facebook would frown upon?