Is Bing Ads a waste of time in this niche?

Hey,

I am in the how to pick up girls niche and have just started using Bing Ads to drive traffic to my squeeze page. However I see a lot of info saying that bing ads user demographic is 45+ females, with this in mind I have a few questions.

1) Has anyone here had success promoting offers within this niche using bing ads?

2) Would it be wiser to switch to another platform such as POF ads or Facebook?


Cheers!

I don't have experience of this personally, but surely if your male-targetted adverts are shown to women, then they just won't click them, and so you won't be charged.

Could always re-target a product based on "how to get back into dating in your later years", or something along those lines.