1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Is anchor over optimization a myth ? Food for thoughts

Discussion in 'Black Hat SEO' started by mirrorer, Jan 14, 2017.

  1. mirrorer

    mirrorer Jr. VIP Jr. VIP

    Joined:
    Jan 30, 2009
    Messages:
    1,311
    Likes Received:
    1,134
    I am doing kw research on some competitive niches

    To my surprise, most of them use their main anchor text most of the time and rule top results on serps.

    For example, this guy has a whole dedicated pbn with 1 page post to his money site and he is using his main anchor text 40%+

    2017-01-14_3-35-26.png

    Results?

    Top ranking for competitive keywords
    2017-01-14_3-37-14.png

    So .... the question is, is keyword over optimization another myth to scare the masses ?
     
  2. Marc_L

    Marc_L Regular Member

    Joined:
    Jun 11, 2012
    Messages:
    329
    Likes Received:
    84
    Home Page:
    I have a site that uses one anchor with hundreds of thousands of links that is currently 8th for that keyword.
     
  3. domainmadness

    domainmadness Senior Member

    Joined:
    Jun 22, 2011
    Messages:
    1,118
    Likes Received:
    354
    You are talking about anhors here, not keywords.

    Anchor overoptimization is not a myth, but the algorithm doesn't penalize your site automatically if your exact anchor % > X, but it increases your risk to get penalize based on many other things including your onpage, user engagement stats and so on.
     
  4. asap1

    asap1 BANNED BANNED

    Joined:
    Mar 25, 2013
    Messages:
    4,961
    Likes Received:
    3,185
    Far from a myth.

    Its a complicated system.
     
  5. mirrorer

    mirrorer Jr. VIP Jr. VIP

    Joined:
    Jan 30, 2009
    Messages:
    1,311
    Likes Received:
    1,134
    I made a mistake while writing the title,4 a/m here
    @BassTrackerBoats can you edit the title with anchor over optimization instead of keyword over optimization ?
    ty
     
    • Thanks Thanks x 1
  6. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    16,748
    Likes Received:
    30,762
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Please check to make sure it is what you want now.
     
    • Thanks Thanks x 1
  7. MoeMongman

    MoeMongman BANNED BANNED

    Joined:
    Jan 14, 2017
    Messages:
    8
    Likes Received:
    6
    Gender:
    Male
    op you need more scrapebox blasts. blast the piss out of it broski

    thank you sir

    - Moe Mongman
     
  8. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

    Joined:
    Sep 25, 2013
    Messages:
    2,105
    Likes Received:
    440
    Home Page:
    Any interesting data you may know yourself =)?

    I've seen this before as well like mirrorer that's why I wonder.
     
  9. Fear2403

    Fear2403 Power Member

    Joined:
    Dec 21, 2014
    Messages:
    572
    Likes Received:
    66
    i saw this many time and have no ideas.Most amazon affiliate site have anchortext like that.
     
  10. lelou00

    lelou00 Power Member

    Joined:
    Feb 23, 2012
    Messages:
    541
    Likes Received:
    160
    Occupation:
    Multipreneur
    Location:
    Isla Paloma
    That backlink analysis is from Ahrefs?
     
  11. Beefsteak

    Beefsteak Registered Member

    Joined:
    Sep 17, 2015
    Messages:
    98
    Likes Received:
    56
    I also see that quite a bit. Most of the guys on the front page for my KW have 30-50% exact match anchors. The site in first has 80% exact match anchors but this is a fairly low competition keyword. I honestly think people over value anchor diversity. It's obviously important to avoid an obvious footprint but in my experience fine tuning your % doesn't affect ranking much. It's mainly about avoiding penalties, I could be completely wrong on that but that's how it's always seemed to me.
     
  12. Lauriat

    Lauriat Power Member

    Joined:
    Oct 23, 2011
    Messages:
    693
    Likes Received:
    214
    OP is his money site optimized for same keyword?
     
  13. mirrorer

    mirrorer Jr. VIP Jr. VIP

    Joined:
    Jan 30, 2009
    Messages:
    1,311
    Likes Received:
    1,134
    Your post is useless,is not my site

    I've see this all the time in competitive niches and not niche sites only.
    Big companies have way much more than 5% for their target keywords in competitive niches and they enjoy top 5 for years now

    Not only amazon but in other more competitive niches as well.

    SEOSpy Glass with links extracted from ahrefs + it own links.

    Exactly...
    I guess we need to test it ourself :)

    Yes
     
  14. articlewritingwork

    articlewritingwork Jr. VIP Jr. VIP

    Joined:
    Apr 19, 2016
    Messages:
    539
    Likes Received:
    58
    What is working for me is that, i make 10 high quality web 2.0 with anchor text pointing to my money site and blast tier 2 and tier 3 links via scrapebox ..So far i am getting rankings going up
     
  15. cron7

    cron7 Regular Member

    Joined:
    Jun 7, 2011
    Messages:
    319
    Likes Received:
    90
    I've found something similar. It's not a myth but I think the "Gurus" have scared everyone into thinking that using your KW more than once is harmful. The recommended exact match was 10% a year ago, then 5%, now they're saying to never use your money anchor more than once. Completely wrong. Imo, Google allows a lot of room when using your money anchors so as long as you mix it up a little, using your main anchor on most of your strong links is completely fine.
     
  16. Nargil

    Nargil Jr. VIP Jr. VIP

    Joined:
    May 10, 2012
    Messages:
    4,636
    Likes Received:
    2,979
    Location:
    Europe
    Home Page:
    Leith wrote a decent article about anchor ratios a while back and I agree with him.

    Your ideal exact match anchor ratio depends on the niche. If top 10 has 30% anchor ratio, then you want to have that kind of ratio as well. There isn't any ideal number. Just take a look at what your competitors are doing and try to work with that.

    IMO the anchors are quite overrated. The google algorithm to properly determine what your site is about is making a huge progress and it does not really need anchors to understand what your site is about. From my experience, the anchors are more trouble than they are worth. Remember when the last Penguin launched? How the sites with bad ratio started to drop and fixed when you dilluted them? Why bother too much with exact match ratios? Use brand, use raw URL, use partials, use LSIs. You won't experience serp drops and I doubt you would miss out on too much serp improvement if you don't have enough exact match anchors. At least my experience says so.

    Still, bit off topic, I still think that anchor texts were a bad idea to use as an important ranking factor to start with. But I am not going to pick a fight with Google over that.
     
    • Thanks Thanks x 1
  17. fb3003

    fb3003 Regular Member

    Joined:
    Aug 14, 2015
    Messages:
    245
    Likes Received:
    22

    to OP, as Nargil said above it is about doing a bit better than the first ranked position. If he has 30%, then you should have 30%. One thing to note, it is not about the exact match anchor based on my exp. it is more about the group of similar words. for example, if you want to rank for "PC application", then the following words are treated as similar anchor words:
    Personal Computer Application
    PC software
    PC application website

    i have found the above logic and approach work better than having consistent same anchor words. hope this helps.
     
  18. beingink

    beingink Senior Member

    Joined:
    Sep 19, 2013
    Messages:
    1,012
    Likes Received:
    218
    I use to think this too, like pfft what anchor text and which website focuses on anchor text naturally. And yet on my new test project it is affecting. So my guess it has something to do with how much google trusts your website and how much authority linking site has.
     
  19. hippo123

    hippo123 Jr. VIP Jr. VIP

    Joined:
    Mar 9, 2016
    Messages:
    1,833
    Likes Received:
    400
    I think aged domains has a higher tolerance for exact anchors.

    Saw a local website using 30-40% exact anchors and that website is ranked #1 Wtf
     
  20. sensitiv

    sensitiv Newbie

    Joined:
    Feb 10, 2008
    Messages:
    24
    Likes Received:
    4
    Many new sites in my area have been successful even without a single keyword anchor, but having more than 50% "far-away" phrases.