I stumbled upon a KW with 5400 monthly searches, EMD Available - Its a product name. Amazon ranks at #1 for it. Its just *Product* and not *Product Reviews* Example - Lets say, the niche is Toasters so my keyword is "Kitchenaid Pro Line" (Its a toaster brand) Keyword revealer score is - 22. Would it be worth it if i create a site around this keyword??