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Is a free trial then customer pay full price after x days better then just charging full

Discussion in 'Membership Sites' started by italiandude, May 6, 2011.

  1. italiandude

    italiandude Newbie

    Jul 15, 2008
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    For example customer pays 4.95 or some small amount for say 5 day 7 day trial after the trial period ends they pay $20.00 per month. Or is it better to charge $20.00 per month upfront with no trial. What about a signup fee of $50.00 then a smal montly payment of $5 to $10.00 . I know it's diffrent for every site and every niche but if someone has tested the diffrent options and can let me know what wored for them that would great! The niche would be for the make money onliney industry.
  2. TheStopNetworks

    TheStopNetworks BANNED BANNED

    Aug 22, 2010
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    That depends on what type of site. Typically "trials" offer limited access for a specified amount of days. So again it all comes down to what type of site, or membership you are offering as you clearly know. lol

    If you were to offer a trial, just limit the access to allow them to try specific sections of the membership.
  3. crashed

    crashed Senior Member

    Aug 13, 2008
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    Behind the VPN...
    Home Page:
    Change $20 a month and just offer a 30day moneyback guarauntee. I hate trials.

    Though it does depend on the niche, trials intend for you to forget you signed up and so get charged cuz u forget to cancel.
  4. reallife

    reallife Jr. VIP Jr. VIP

    Apr 2, 2010
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    I've got both, trial and full-price sites.
    It absolutely depends on the niche as people have said - but it also depends on:

    1. Whether you have enough content that they can basically "make out like a bandit" by joining for the trial period and immediately cancelling. If your content is valuable, you may not want to give it all away for a few bucks.

    2. Whether there's a lot of competition in your niche. If you're the only game in town, don't give them a trial opportunity - make 'em pay. If they can just move on to ten other competitors who offer trials, chances are slim they're going to join your site for full price. In that case, you get them in the door with a trial and then wow them with what they're going to continue to receive - or only give them partial access to what's inside until they upgrade.

    Good luck :)
  5. Rob Whisonant

    Rob Whisonant Junior Member

    Feb 25, 2011
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    When I promote membership sites I always seem to make more (in the long run) by promoting sites with a trial membership.
  6. killer2021

    killer2021 Regular Member

    Sep 9, 2010
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    It depends on site obviously. I think the best strategy goes like this:

    10% of product 100% free/no registration (maybe ad supported)
    20% of product available for registered users
    100% for paying users, obviously.

    Then again I sell educational related content so I give the first 3 lessons free then the next 3 lessons for registered users etc.