Okay, So I'm not sure if even trying to rank this EMD I purchased the other day is going to be worth the or not but I couldn't resist not buying the domain. So this EMD domain name has an average of 11+ million monthly searches according to Google Adwords but I'm not sure how reliable Google Adwords is maybe it's an error or something. So how can I tell if this EMD is worth even trying to rank? I'm not terribly knowledgeable about SEO so thought I would post it here to get some opinions. Thanks!