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Is 301 redirecting dead for SEO?

Discussion in 'Black Hat SEO' started by pbatraining, Aug 10, 2013.

  1. pbatraining

    pbatraining Newbie

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    Hi, I'm new to the forum and would welcome your experienced advice on the following:

    I set up 301 redirecting over 2 months ago on 2 separate domains and have been closely tracking the serps. One money site domain is 5 + years old and the other is 3 months old, both domains have a 301 redirect each from a PR5. Neither of the PR5 domains are physically hosted, instead they are 301 forwarded through Godaddy.

    Neither money site has shown any ranking improvement at Google. The 5+ year domain is still PR1 and the new domain is still N/A, but I didn't expect any change there as we haven't had a PR update within the period. Both domains are showing as successfully redirecting.

    The only conclusion I've been able to come to is that 301 redirecting has been discounted recently by Google for SEO purposes. Anyone have recent experience of this? Thanks!
     
  2. Endire

    Endire Elite Member Premium Member

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    Pbatraining,

    People use (or used to use) 301's in different ways. Sometimes people will buy up other domains that relate to their brand in order to protect it and then just redirect them instead of parking them.
    Others would buy aged domains for either the link authority value (as you have done) or because there were a good number of inbound links already leading to the domain or for both reasons.
    While having a lot of inbound links does help drive more traffic, if the links come from non-relevant websites, not only will they possibly be discredited but the people visiting your site via those links will not find your site relevant anyway.
    Further, Google can detect if domains are parked or if there is just no content on them. Google works hard to find inbound links coming from websites that are of high quality and if they can see that there hasn't been activity on a domain for a while or if there is currently little or no content on it, that link won't count as much as one from a reputable website.
    Others may have different experiences and this is all just my opinion based on what know about Google and how I have seen sites behave when applying and/or removing redirects and content.

    It would be interesting to see what you find out. You should post here if you notice anything worthwhile, even if it is to say that redirects didn't work as you had planned.

    Hope that helps,
    Shawn
     
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  3. verilix

    verilix Jr. VIP Jr. VIP

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    How many backlinks are pointed at the 301s? A single redirect of a website with minimal backlinks likely won't provide much momentum for your website.
     
  4. pbatraining

    pbatraining Newbie

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    Both PR5 domains have 10+ good solid backlinks pointing to them. The domains and backlinks aren't particularly relevant to the money site, but I'd been led to believe that this doesn't matter. Surely if most of the PR is passed to the money site then it should have a positive effect regardless of what the content used to be in the aged domain?
     
  5. dinkish

    dinkish Power Member

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    Relevancy is a big factor in my linking decisions. It isn't a sole factor, but I wouldn't pollute my backlinks just for PR personally (you're not doing it for traffic anyways because they would bounce immediately).
     
  6. twitter.followers

    twitter.followers Elite Member

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    Not really, it all depends on which domain is getting redirected to another domain. As verilix said above, a domain with few backlinks won't really help but an authority domain with lots of backlinks and PR certainly would.
     
  7. 0_00_0

    0_00_0 Senior Member

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    There was a really good thread a little while back showing how to rank for "any" high competition for a short while. It was a churn and burn method but it supposedly worked. It probably got moved to Jr VIP or something because its an invalid thread now.

    The method basically consisted of 301 redirecting a website with a huge amount of back links to your new site and blasting it with as many good or bad quality links that you possibly can. I have not personally tried it.
     
  8. drogon

    drogon Elite Member Premium Member

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    In addition to the above, make sure your pr5's are actually pr5!