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Is 150 word lenght description for product on ecoomerce website enough for google ?

Discussion in 'Black Hat SEO' started by Fab1j0, Mar 20, 2016.

  1. Fab1j0

    Fab1j0 Regular Member

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    Hello

    I want to know what do you think, if 150 word lenght content for product description is enough for google ?

    Thank you
     
  2. towelfox

    towelfox Junior Member

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    Not really. You need to be thinking of a product description in terms of being an article. I'd always go for 500-1000 words where you can. You're looking to pull search traffic so you want to be targeting the key phrases your buyer will be searching for. Write about features and benefits.
     
  3. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    I wish I could tell you that there was some sort of clear-cut black and white answer for this.

    Unfortunately, no such answer exists.

    It all depends on your niche, it also depends on your industry, most importantly, it depends on what your competitors are doing.

    If the "industry average" in your niche is 150 words, then you should be okay.

    However, if the industry average among the top players in your niche involves something more, then you need to keep up with them.

    You need to keep these different considerations in mind.

    Don't think that you just need to produce a description that is a certain length then you're good to go, it's not that simple.

    Also, even if you come upon the right length that is not enough.

    You have to make sure that the description actually sells the product, you have to speak to the needs of people who find themselves on your website otherwise, they're not going to convert.

    At the end of the day, even if she gets a ton of traffic from search engines, all that traffic won't do you much good if you don't convert with that traffic.

    You're trying to kill two birds with one stone here.

    The good news is that it's easier than you think.

    Focus on descriptions that your target audience members truly engaged.

    Also, position your keywords so that in such a way they add value to the page.

    Everything must add value.

    It must give a viewer the experience the viewer is looking for.

    If you're able to do this you should be fine.

    It may take quite a bit to get links or to get rank, but once you knockout these considerations you should be okay.
     
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  4. artemis42

    artemis42 Regular Member

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    Hey, Content writer here.

    The most important thing to consider would be the kind of niche you're working for. And words/description do not matter. It's just conversion you need to worry about. You could write 12,000 words but if you do not manage to sell using those 12,000 words, what's the point? If you however, write 150-200 words and people go,"Wow. Makes sense. I'm buying.", then there is absolutely no reason for you to spend hours writing 12K words. It's very niche specific and depends from person to person. It's like a sales pitch. You pitch well, and you'll be done quickly. Not so well, it might take longer or might not work at all. I usually write articles about 500-2K words. It's safer, and you can elaborate on the features as to why they should buy said product. What it does that others in the market do not.