Interview with the CEO of AC about 2010 and beyond

Discussion in 'Associated Content & Writing Articles' started by redtide1969, Oct 31, 2009.

  1. redtide1969

    redtide1969 BANNED BANNED

    Feb 15, 2009
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    This is a short interview done by one of the AC contributors who visited their main HQ in N.Y.

    What?s In Store for Associated Content Contributors?

    As some of you already know, I jetted off to Associated Content?s New York HQ this past Monday to get the grand tour of the AC digs and meet with the staff (yes, they do exist!).

    I had the opportunity to sit down with several AC staff members to share my impressions of the site and ask questions about their short and long term goals, content strategy, and also learn about the role each member of the team plays in the company.

    Here?s a quick rundown of Q&As we covered:

    Q: What?s in store for Contributors in the next six months?

    A: AC?s CEO Patrick Keane reports that AC will be focusing on creating higher quality content across all categories.

    This means there?s a need for strong writers and a high demand for unique, highly-specific content. AC is on the lookout for niche experts, and will be rolling out a verticalization strategy so that Contributors are publishing highly targeted content. Contributors whose content consistently performs well will see the highest returns on their investments in the oncoming years.

    They also mentioned the Featured Contributor Program, the first step in rounding up the niche experts in different categories. This is a new opportunity for select Contributors who continue to publish outstanding work in a given niche, and who also have expertise in a certain field.

    The Community team is also working on an organized system for newbies who want to learn the ropes at AC?more to come soon.

    Other things in store:

    ?More Assignments (yay!)
    ?A fresh new accounts page with detailed reports
    ?Gallery of images that can be used by any Contributor (rights cleared)
    ?Overall improvement in quality content
    ?More aggressive promotion and distribution of published content
    ?Increased demand for hyper-specific, usable content

    Q: Any new contests in the works for the rest of 2009?

    A: AC will continue with the Best of AC and Rising Stars Award each month, and they?re planning another promotion for the holiday season. The Twitter Challenge was a huge success, and there will be other contest and challenges to look forward to in 2010

    Q: How many Contributors does AC have now?

    A: Approximately 300,000 Contributors are registered on the site, and about 70,000 published Contributors.

    Q: Are there any new AC Partners we should be excited about?

    A: AC?s CEO answered this one?Contributors can look forward to seeing Assignments from major media partners (names cannot be disclosed at this time). AC has been very successful with creating media partner relationships and turning in content from Contributors with a 90% approval rate. This will continue as AC expands into different partnerships, which means prolific, experienced and dedicated Contributors will start to receive more premium Assignments.

    Q: Does AC have plans to build out its video library in the near future?

    A: AC will be upgrading its Video and Slideshow platforms, and integrating multimedia content into new areas of the site. Stay tuned for updates on the Video section of AC.

    Q: Will the annual Contributor awards categories be the same for 2010?

    A: AC Darnell says that there will be new award categories for 2010, in addition to the PMA Contributor of the Year Award. This means that Contributors will be judged on more than the traditional criteria, and there will be a different winner?s circle. The nomination and selection process will also change for 2010. AC Darnell will be posting updates on the new Awards later this year.

    Q: Can we expect to see increases in upfronts, pageview bonuses and/or paid assignments in the near future?

    A: AC?s CEO and Chief Financial Officer answered this one, emphasizing the strong need for high quality content. Ultimately, AC is looking for unique content that can?t be found readily on the web. This is why personal experience is often asked for in various Assignments, and very specific details are encouraged. Contributors that want the highest upfronts and offers for Assignments need to focus on generating high quality work as often as possible.

    A few interesting tidbits, but for the most part some pretty vague answers ;)
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  2. srb888

    srb888 Elite Member

    Jul 30, 2008
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    But is the CEO willing to take overseas contributors openly? IMO, 'his' government is still far better in that respect! This CEO is just dreaming of a non-existing future without a true globalization policy! Ha...
    Last edited: Oct 31, 2009
  3. icecoolb

    icecoolb Newbie

    Oct 24, 2009
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    A Student
    This still remains the biggest question
  4. mcgamepro

    mcgamepro Newbie

    Jul 13, 2009
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    This is the great insider secret. If they could take oversea conribute, that will be awesome..
  5. madblacker

    madblacker Regular Member

    Nov 2, 2009
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    Honestly, that would ruin it for U.S. based people and anyone in a first world country, if they were able to open the floodgates and get Indian people and other people from "emerging" economies and found out that they could give decent content they would definitely lower the prices they are paying out drastically so I think its best for everyone that it stays this way and that people from overseas just take a few extra steps to be able to use the service

    Also, if they accepted content from anywhere I think this would increase the burden on them to sift through content as they would be flooded with articles from people whose first language is not english, all around I just don't see this happening other than maybe opening it up to a few other countries like the UK, Canada, Australia, etc
    Last edited: Nov 9, 2009
  6. Millygirl

    Millygirl Regular Member

    Mar 15, 2009
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    Job? What's that?
    Planet Earth :P
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  7. redtide1969

    redtide1969 BANNED BANNED

    Feb 15, 2009
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    lol I kept waited for "Angie and Nina" to come bursting onto the set and start contradicting Keane. ;)