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internet presence for new lawyer

Discussion in 'White Hat SEO' started by Nato1, Jan 15, 2013.

  1. Nato1

    Nato1 Regular Member

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    Hi all!
    my girlfriend is a law student and is taking her final bar exams right now. so if she passes she will be a licenced lawyer in 6-7 month! (yay for me:))
    usualy new lawyers in my country are unemployed for about 1 year in average when they start out and the entry sallery is kinda low for a lawyer, too.
    so i thought it would be best for her to be a selfemployed lawyer, at least on the side. but for that you would need clients. and where i am going to get clients: google and social media!
    so i will map out what i planned to get clients and i would love to hear you guys intput on that and maybe some more ideas.

    few month ago i did some niche research and found one for her. it is a quite popular law niche but i think it is better to not reveal it. i bought the emd.com for the most searched kw for that niche few month back for a couple hundred Euros, because i knew i was gonna do that project. i guess that was a mistake, with the emd slap but it might still be usefull as a tier1 backlink.

    my plan is to first create a social presence for her:
    facebook, twitter, g+

    she already has a facebook account, so i will use that account unless something speaks against it?

    i will link all accounts together and start following and add people that are somehow connected to the niche or to law subjects. i will set up some autopost messages of laywer jokes or new law updates so other people will start following me aswell. not sure if some jokes will be enough though.

    i will create some web2.0 blogs like blogger, wordpress, tumblr and link them to my social profiles. during her studies she wrote alot of seminar papers about all kind of law subjects, but not about our niche. i can use all that content and post it to the blogs. i can easly get 10-20 articles to each blog, probably alot more. all articles will be unique and her copyright property. i will later use the web2.0 blogs as tier1 links.

    in about 4 month i will build her a new site or use the emd.com site which i already built but is lost in the serps. i will be using wordpress with a really clean white template. i will put some general explenations of the niche, a detailed bio page about her and some articles with law updates in that niche. site will have 10-15 pages. i will add google authorship to the site and backlink it from my web2.0 blogs. i'll try to get the site listed in some law directories as well and maybe do some guest posts on related blogs.

    what do you guys think, what should i add or change? open for any suggestions. if there is interest i could make this thread into a journal. everything should be done in summer 2013, because then she will have her licence and can start working. if you can point me to other threads or WSOs that could be helpful, i would appreciate it. oh and don't worry about all the spelling and grammatical errors, i am not retarted it is just not my first language.
     
  2. JFoulds

    JFoulds Power Member

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    From someone with experience here, at least in the United Kingdom, I'd advise her to get a job with a firm for at least her first few years before trying to start her own firm. Obviously, it depends your country and her specific law degree, but attempting to start your own firm straight out of law school will almost inevitably fail; here anyway.
     
  3. Nato1

    Nato1 Regular Member

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    in my country you have to take 2 bar exams. the first after you are done with university. the second after she worked for 2 years as an intern for a lawyer and a judge. after the second bar exam you are supposed to be able to work as a judge, state attorney or lawyer. i also studied law but only to the first bar exam that's why i know all about that too. Usualy new lawyers work in small kanzlei(shared buros) with more experienced lawyers but on their own name.
     
    Last edited: Jan 15, 2013
  4. GreenGoblin

    GreenGoblin BANNED BANNED

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    wow bro me and you in the same boat, my GF just passed the bar in NYC she gets sworn in at the end of the month, she worked for a few record labels so she might actually get a job but she wants her own practice as well so well see and good luck.
     
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  5. bizarre

    bizarre Newbie

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    Yea from a law perspective (many in my family are lawyers) id advise getting a job before starting a firm and actually from an SEO who has worked in the legal field I would recommend the same. The field is horrendously competitive and few sites have authority (they know it so they charge a lot for links). Additionally google treats law differently it seems than other fields, its HARD to rank. I would say a local strategy is ideal obviously but I would also go with a number of lead gen microsites with call numbers as well as a main respectable firm site.
     
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  6. Nato1

    Nato1 Regular Member

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    oh i forgot to mention that the emd ranked at the first site for the kw. it has 3600 exact searches. i have to say the kw is not really that competitiv. but it only stayed until the emd update. the links i built weren't of good quality either. that is why i made this new whitehat kinda plan.
     
  7. Narura

    Narura Newbie

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    Hey man, I'm in pretty much the same situation as your GF. Worked at a firm for a couple years, have been out on my own for a couple of years too. Only just realised that it's not enough to focus on being a good lawyer, you have to be a good marketer too. Hence I've created a net presence and now am focussing on SEO.

    I'm new here and am still learning, but maybe we could keep in touch. Provided we're not in the same country (haha), it might be helpful if we collaborate.
     
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  8. Bartholomew

    Bartholomew Regular Member

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    Create a personal site for her, try to rank for "lawyer in <your town>" and other similar keys with "... in <your town>". Create a questions/answers section on the site where she will answer _for free_ questions from visitors, and be sure she answers it fast, in hours, not days. Create a facebook and linkedin pages, crosslink with the main site and offer free consultations for friends in these social networks. Look up some questions on forums and answer them with backlink to her site ("I had a similar question, tl;dr it is blablabla, I have discussed about it in details on my site").
    If you get good questions, create a page on the main site for each question with her comments and answers.
    In a year she will have quite a good presence on the Net.
     
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  9. dennica

    dennica Jr. VIP Jr. VIP Premium Member

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    i suggest that she should build portfolios first by working on firm..

    even if you rank number 1 on serps, clients will still ask for experience..
     
  10. Nato1

    Nato1 Regular Member

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    great ideas! i will implement that. thank you for that.

    in general you are right. for this niche it will not matter that much. it is more formalities than actual counceling.
     
    Last edited: Jan 16, 2013
  11. Narura

    Narura Newbie

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    Speaking as a lawyer myself, it depends on the client. A lot of people don't bother to ask lawyers if they have any experience -- they just take it on faith that you know your stuff if you've managed to pass the bar.

    Having a #1 SERP on any area of the law (if you're a lawyer), is money in the bank...