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International SEO - Link Building

Discussion in 'White Hat SEO' started by zz_scorpion, May 25, 2012.

  1. zz_scorpion

    zz_scorpion Newbie

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    Hello guys,

    I'm kind of new in this business and need your advice.

    I'm optimizing a site (lavilimpa) that is a Portuguese site for a quite uninteresting industry... is a laundry shop/dry cleaning.

    The main keywords for this site are "lavandaria" and "engomadoria" and competition is really weak, as the sites on first positions are PR2 max, not optimized at all. The only big advantage that they have is that my domain is new (about 3 months).

    In terms of SEO On Site I've been doing quite a lot. Is already quite good but I know that some more can be done.
    If you have time, any advice would be welcome but is not my priority.

    My priority is what to do next. I've been trying to learn as much as possible regarding link building.
    I've tried to be somehow active on social networks and try to register on local directories.

    The big issue is to put in place a link building strategy. There are not that many Portuguese sites where our content would fit.
    Most of what I read applies to the US market. What to do in such a small market like Portuguese?

    Any of you guys has experience with international SEO?
    I've always wanted to keep white hat but the other day a guy offered me a link building black hat strategy (that I refused) and the fact is that his sites are well placed. He has uninteresting sites, with few content and lots of links from all around the world (not closely related with the subject or language).
    Google is not punishing small/international sites? Could be worth to try?

    What advices could you give me?

    In terms of software I'm on trial period with SEOMoz and I like it, but in terms of link building I'm a bit lost.

    Any feedback is welcome.

    Tks in advance!
     
  2. hurn

    hurn Power Member

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    Increase social sharing through natural ways.. Implement some free things to reduce bounce rate..
     
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  3. Poloy

    Poloy Registered Member

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    I believe that you are targeting locally, why not use a geo targeted keywords and optimize your business with G places. would be a good first step on your link building campaign.
     
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  4. raticals75

    raticals75 Regular Member

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    I would go with what Poloy said and try and aim more for local targeted traffic. Especially Portuguese. Social networks can help big time when it comes to targeted traffic. Good Luck!
     
  5. zz_scorpion

    zz_scorpion Newbie

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    Locally we are not doing bad. For "Lavandaria Lisboa" and "Engomadoria Lisboa" we are on A and C places, because I managed to have some reviews and none of other sites has.

    The thing is that Portugal is quite a small country and even though we cannot serve all the country, we lose a lot if we go only locally as there are many people that search without using the city name (and nobody uses regions).

    How domain age can impact my rankings? For a domain that is only 3 months we already moved from PR0 to PR2. I know that PR doesn't have direct influence on SERPs but that shows that we are moving on the right way, no?

    What is the normal time for a brand new site reach the top for keywords with low competition?
    Maybe we are on the right track and we only need to keep pushing...

    Any answers, comments are welcome!

    Tks