Hello guys, I'm kind of new in this business and need your advice. I'm optimizing a site (lavilimpa) that is a Portuguese site for a quite uninteresting industry... is a laundry shop/dry cleaning. The main keywords for this site are "lavandaria" and "engomadoria" and competition is really weak, as the sites on first positions are PR2 max, not optimized at all. The only big advantage that they have is that my domain is new (about 3 months). In terms of SEO On Site I've been doing quite a lot. Is already quite good but I know that some more can be done. If you have time, any advice would be welcome but is not my priority. My priority is what to do next. I've been trying to learn as much as possible regarding link building. I've tried to be somehow active on social networks and try to register on local directories. The big issue is to put in place a link building strategy. There are not that many Portuguese sites where our content would fit. Most of what I read applies to the US market. What to do in such a small market like Portuguese? Any of you guys has experience with international SEO? I've always wanted to keep white hat but the other day a guy offered me a link building black hat strategy (that I refused) and the fact is that his sites are well placed. He has uninteresting sites, with few content and lots of links from all around the world (not closely related with the subject or language). Google is not punishing small/international sites? Could be worth to try? What advices could you give me? In terms of software I'm on trial period with SEOMoz and I like it, but in terms of link building I'm a bit lost. Any feedback is welcome. Tks in advance!