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International SEO - Link building strategies

Discussion in 'White Hat SEO' started by Knasper, Mar 3, 2016.

  1. Knasper

    Knasper Junior Member

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    After 6-7 years of successful SEO in competitive niches but in small countries, I am now standing in front of my biggest challenge yet, an international site that should rank for very competitive keywords in many countries.

    Basically the setup will be a domain, lets call it brand.com - This domain will then have different sub categories for each country, for example /ca/, /au/, /uk/ etc. hreflang attributes etc are already integrated and everything is in place on page, however I would like to ask if someone has good experience from managing to rank all inner pages/separate languages and what link strategies you used in that case (which pages did you start building links towards?).

    My plan is to build quite heavily to brand.com from several international high quality sources, and then from country specific TLDs towards each country's front page. The brand.com page is a redirect page where the visitor never lands, he or she is merely transferred to the right country (or the international version) based on the IP.

    Look forward to hearing inputs