What is most important when trying to rank in a different localized Google? I'm working on a site that needs to be ranked in google.com.au (australia) for a localized keyword (keyword + melbourne) and from my competition analysis, keywords should be top 10 by now...but they arent. The site is currently using a .COM and is hosted in the US. What is the best course of action to show google I want to be listed in google.com.au? 1) relocate the site to australian hosting or would the fix be as simple as registering a .au domain and 301 the domain to the current website? Moving the website is last resort as the site is rather large with a specialized script that requires a monster server... anyone with experience with ranking for localized google please chime in and help a mudbutt out!!