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Internal linking dilemma

Discussion in 'White Hat SEO' started by domainmadness, Dec 10, 2016.

  1. domainmadness

    domainmadness Senior Member

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    Google doesn't seem to count multiple links to a same URL on a page, they just count it once. I have actually tested it and at least they completely ignored the anchor of the second link.

    So my question is: If you got a smaller site where all your (main) pages are linked from main navigation, what's the point (SEO wise) to link again contextually from the body text?

    Contextual link from body is of course better, if it's counted. But researching the subject online and actually testing it myself, it seems that after there's one link in the navigation, next one doesn't really matter.

    What are your thoughts on this?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Yup... a LOT of people believe that larger sites are easier to rank because of that. You get credit for more links when you spread them across a lot of pages.
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I don't know that they ignore other links. How did you test that? Maybe it just gets dilluted.
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    I recall a Matt Cutts video where he said they only crawl the first occurance of a URL on a page and ignore the others... it also makes logical sense to dedupe the links on a page ... otherwise it would violate the one vote per link principal. But I haven't tested this in recent years. Maybe Worth revisiting.
     
  5. domainmadness

    domainmadness Senior Member

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    I linked from navigation to a certain page first and then again from the footer with an anchor that didn't mean anything. The linked page never showed up in Google for the anchor used in footer link. If Google would pick up the anchor, that page would've showed up in search results as well.
     
  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    That isn't always the case. Google works based on meanings, not on words. If your word doesn't mean anything, then Google won't attribute any value to the anchor.
     
  7. domainmadness

    domainmadness Senior Member

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    Thanks for the insight, I guess I have to run a test again with a word that does have a meaning. Back then I just thought it's easier to check the results when using a word that's not used anywhere else.

    But are you sure it's like that though? For example, names don't really have any meaning, but Google surely would assign value to anchor with author name, even if it were rare one that doesn't exist anywhere else.
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Names do have meaning. The rarer it is the more meaningful the name is.

    If you wanna dig more into it I suggest reading about LSI, or latent semantic indexing. And also "Statistically Improbable Phrases". You might end up doing a good 3 hours of reading ;)
     
  9. KevinNouse

    KevinNouse Jr. VIP Jr. VIP

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    Good insights shared here. Thanks. I will keep watching this thread.
     
  10. domainmadness

    domainmadness Senior Member

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    I'm quite familiar with latent semantic indexing but will research on improbable phrases.

    But that was kind of my original point regarding your statement
    My anchor could have interpreted as a name (though used only on this test site) and Google never picked it up as a second anchor. But anyway, I'll add this to my todo list and try it again to see if I'll get same results.
     
  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    From what I understand of present day Google, they now work by machine learning. Which means it's gotta see the same anchor thousands of times before giving it any "meaning". If you only have this anchor in your site and it doesn't see it anywhere else, it's probably considered an error. You can experiment though, but consider a website made up of 100% ipsum lorem text. Will it rank for certain ipsum lorem phrases? Or will it all be considered giberish?