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Interflora penalty for sending bloggers free flowers.

Discussion in 'Black Hat SEO' started by Killix, Feb 22, 2013.

  1. Killix

    Killix BANNED BANNED

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    http://martinmacdonald.net/interflora-seo-penalty/

    Me and my team stumbled across this yesterday thought that it would be an interesting thing to share due to the fact that it seems the big flower company interflora have received a massive penalty for simply sending bloggers free flowers to review. They where number one for all of there very high keywords even "flowers" we have done some backlink analysis too find nothing dodgy.

    Very interesting why google have decided to manually penalize them, even though Matt cutts has said that doing such things is wrong it's a very basic white hat technique that I'm sure many other agency's use.
     
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  2. LeMerovigian

    LeMerovigian BANNED BANNED

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    Hello, Kill

    Yes, this is a quite common ploy, that I'm sure did once start as a kind gesture. Here is an example right here of the tactic, so they were penalized? This in my opinion is an abuse of power from the dictator and his regime.


    Code:
    http://www.reddit.com/comments/180phk
     
  3. Killix

    Killix BANNED BANNED

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    Yeah i have done it for a few of my sites also, and it works very well. It just seems like pure abuse as you said it really annoys me that a company can get practically just shut down like this by google.
     
  4. rambolife

    rambolife Regular Member

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    G is a dictatorship !
     
  5. Killix

    Killix BANNED BANNED

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    G is bullshit.
     
  6. DamageX

    DamageX Elite Member

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    Google is a for-profit corporation. Get it through your thick skulls already.
     
  7. proweb

    proweb Regular Member

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    Ah I see, Google considers the links they got as "Paid Links".

    There is no way that Google would have found out about this on their own. I'd bet one of Interflora's competitors contacted Google about this because they couldn't get their site to rank.
     
  8. cecle

    cecle Regular Member

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    Everyone ranking for terms like this is paying for links! It's more likely to set an example that's all!
     
  9. offwhite

    offwhite Regular Member

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    The free flowers angle is good linkbait. It actually looks like it's a biiger problem - I'm sure that giving people flowers was just a small aspect of their link buying operation
     
  10. bigbong

    bigbong Jr. VIP Jr. VIP Premium Member

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  11. bilbo

    bilbo Power Member

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    i done some "consultancy" for them years ago - they have a large marketing team. Remember Interflora is a bit like the old company luncheon vouchers. They dont actually sell flowers or anything, they just take a slice from florists. They spent most of the time marketing
     
  12. redrubies

    redrubies Supreme Member

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  13. Killix

    Killix BANNED BANNED

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    That was a good read i agree very interesting.
     
  14. googlemonster

    googlemonster Supreme Member

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    Matt Cutts evil eater of babies and flower shop killer. How does this man sleep at night?
     
  15. the-kashish

    the-kashish Junior Member

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  16. executed

    executed Power Member

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    Lol google is a dictator?
     
  17. redrubies

    redrubies Supreme Member

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    Freaking Amazon does this to me all the time. Their adwords ad shows up on a search for my jewelry store name, even when you put my store name in quotes. My store name is the title of their ad. Not only that, it says "shop for xxx (name of my store)" in the description. It pisses me off to no end. I reported it to Google and they did nothing. I also threatened legal action. Didn't make any difference. Do you know how sad it is not to be up top for your own store name because of that stupid pink ad above the first result? I can't even look at it without my stomach turning.
     
    Last edited: Feb 24, 2013
  18. Amsterdammer

    Amsterdammer Power Member

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    Last edited: Feb 24, 2013
  19. bigbong

    bigbong Jr. VIP Jr. VIP Premium Member

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    I presume it's only a business name, not a trademark?
     
  20. yoyo33

    yoyo33 Regular Member

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