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Interesting Test + Motivation

Discussion in 'Making Money' started by funkybunker, Oct 26, 2013.

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  1. funkybunker

    funkybunker Supreme Member

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    Good day fellow BH'ers!

    I've been slipping into my older "insomniac" schedule recently (I will start calling it a night at 1am instead of 5am haha)
    This extra time has been spent handling emails, meetings and researching leads. Here is something I want to share with you reading this.

    I target VERY specific clients where the volume of emails sent is low, but the output of research per client is high.
    I gathered 5 SEO leads in the last month and sent them a well written, personalized email (always lookup a businesses WhoIs to really grab them) containing every detail of rankings and how we can improve them, the benefits etc.
    Resent the emails a week later, incase I fell into spam folders or got buried under others. Being persistent is key.

    ...All of this, and to this day I never got a followup.

    NOW something struck me last night, to try something different. "Give online rep management a try" "You heard about the success of 7878s method, find a way to do this...maybe my leads don't need SEO but would love better reviews, something simple but important."

    I headed to Yelp and just went for it. Altered my website, took down all the unnecessary info and made it simple with a "Contact us to discuss your budget" button. I learned that when prices and fine details of linkbuilding are listed, it's an immediate turn off for regular folks. They don't care much for the details that we're excited about.

    Found 1 ideal lead, they're local so I took screenshots of reviews (you'll read all you need to know on 7878s method, just search and you WILL find it), photoshopped some red bold words in (button-pushing phrases about losing money, competitors whooping them) and emailed them....but here's where I changed my game...

    I DID NOT EMAIL THEM FROM MY BUSINESS EMAIL. I USED MY OWN, PERSONAL YAHOO EMAIL AND INCLUDED MY BUSINESS EMAIL INSIDE.

    I sent to their personal email & not the businesses email. This is different per lead since some do/don't have websites, business emails or their whois is private.
    I also ditched the details and kept it blunt. Used their real name, said what I do for a living and that I'd like to discuss improving their business. Reach me at blahblah@blahblah . com.


    Headed to bed and let it be, afterall this is just an experiment right. What are the odds they'll write back. Well;
    they did. 11 hours after contacting them.

    Yes this is only 1 lead, there are no promises every lead I contact will do this. But, that's not the point. I got caught up trying to offer 1 service that people around me didn't want, and took a chance to offer something completely different, something regular people can understand. I learned that simple sells, not always 700 word sales pitches. Bonus is it's still a profitable market so I lose nothing and deliver what people want.

    Once in a blue moon I find myself thinking of the money something can bring, and forget to actually love and care for the clients. I get joy from helping people prosper, but we all slip from time to time. Just never forget this fact.
    My other project has 6 clients, some of them didn't respond right away but I wrote them check-up letters and within 1 week I have 5 out of 6. Show that you really care, don't just say it.


    Apologies if this ran too long, I hope you learned from my experiment. Oh yeah, here's a note for insomniacs too: I sleep best when I shower in cold water everyday, and feeling clean is easier to sleep than when I feel sweaty and hot from not bathing. Just a personal tidbit.

    -Funkybunker


     
  2. Tyrannis

    Tyrannis Regular Member

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    Passing past that first barrier is the first step man.