Hey guys, I wanted to get your input on this. I just got a client, a merchant's association, and they asked me to redo their site. Right now, they have sort of a dummy site up, looks like it was done in photoshop. It has a bunch of outbound links to the different merchants in the area. Here's where it gets interesting, there are no keywords whatsoever, even in the title or meta, yet the site ranks #1 for "shopping in xxxxxx" It looks like google is looking at its outbound links, where those stores are located, and using that information to rank it. Kind of weird.