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[Intellifluence] Getting impossible links and sales with influencer marketing

Discussion in 'SEO - Link building' started by Intellifluence, Jul 13, 2017.

  1. Marcelina

    Marcelina Newbie

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    Hello.
    I am getting message "This coupon code is invalid."
     
  2. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    Try all upper case: 'BHW50' -- just tested and it seems to be working. If it still is happening, PM me and we can look into it.
     
  3. LifeOnAirJerBear

    LifeOnAirJerBear Newbie

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    Just read through the thread. Thanks for the helpful content and developing an intriguing service. Your site lists 15,000+ influencers while in this thread it lists 23,000+ influencers: has there been a dropoff?
     
  4. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    No. We've grown quite a bit and haven't updated that graphic. We're just under 30,000 right now.
     
  5. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    More than 72hour bump with big news. First off, a reminder that as Blackhatworld members you can use the coupon code BHW50 to get 50% off your first charge.

    Get in now!

    Now, the thing I've been waiting to announce.


    Operation Redo Everything

    Well that was fun. Welcome to the story of redoing everything in SaaS to make it better.

    If you’re a regular reader of this thread, do you remember when I posted way back in September of something coming soon? Soon was a relative term to mean “not yet…no, not yet…Joe, back off…it’s 2am Joe, stop calling!”

    It started in March just after Project Albatross Milkshake, with Terry and I talking about how to incorporate some of the feedback we’d been receiving a steady diet of since our Appsumo launch and then from the BHW thread launch in July. There was just one catch: it theoretically was going to require a partial rewrite. We had lots of back and forth trying to negotiate with each other on the future of the platform and how it should work. Conversations got heavy and we decided to do something about it.

    Why just replace the kitchen counter top when you can tear down the house and build a mansion?

    We recognized that what I wanted, what he wanted, and what we were able to do was not so simple as rolling out a new screen, some buttons, and a snazzy report or two.

    The Project Albatross Milkshake update brought in an improved discovery engine and influencer cards to help brands, updated dashboards, and what we thought was a better messaging system. What a cute little update in retrospect.

    Here’s the problem though; we were closing in on our 1 year as a SaaS and as many of you know, that’s the magical time when systems are overhauled. When we initially pivoted to a platform that recruited both influencers and brands, we kept our initial systems architecture and tried to make each square shaped peg fit into that round hole. However, what we really wanted to do was going to require a very unique shaped block and there was just no way to do it. Compound that with a platform that kept growing (closing in on a 1B audience reach), and we were at a breaking point.

    It was Kaufman time. Eric Kaufman and I used to develop tax software for a large accounting firm in another life, so if there was someone that could help me architect it out all from a needs and process requirement, it was him. Thankfully we was able to get some time with him and other members on his team (Hi Josh! Hi Tushar!) to do this correctly rather than treat the system as a series of hacks. Over a period of a few weeks we addressed the following:

    1. What do we want to be able to do from now until 2020?

    2. How can we incorporate all the feedback and proactively address expected future concerns?

    3. What does the underlying architecture need to look like to support all that functionality, even if it is forward looking and not coming today?

    4. Sketch out every single screen and action before writing a single line of code [Terry and I operate a bit quickly sometimes, so as get-it-done-immediately-if-not-sooner guys we can get caught in our own traps].

    5. Code out the screen interaction in a way that will work within the new framework and can be more easily extended for the updates we want to release in first half of 2018.

    6. Make sure all the legacy data, in its different transaction and campaign structure, can work in the new setup. Thank goodness we have Jon; he agonized over that master import script and I believe he nailed it.

    Long story short, it took a lot longer than we expected and cost a lot more than we initially conceived, but it is going to be so worth it. I’ve been chomping at the bit for this to be released for months, and now we’re ready. We’re so ready we ate some incredibly hot Carolina Reaper pepper chips for charity and moved offices so we can continue to grow in our endeavor to support you.

    If you’re a current brand or influencer, you really don’t care about all of that though — you want to see what’s changed. Well, everything. When you login next, we have help tutorials to guide you through each section and built out a FAQ to assist you. Here’s some of the major changes though.

    Messaging

    Active brands with more than one campaign were struggling to juggle multiple conversations without mistaking influencers, transaction phases, etc. The new messaging change is really significant, as it is multi-threaded and makes it abundantly clear who is responding to what, where they are in a transaction, and what you need to do to move it forward.

    New Campaign Types

    A new and very heavily requested feature was the option to let the system work for you. Have an offer but don’t want to pitch? Not a problem! You can now set the offer to show in our marketplace; based on the filters you set for your offer, every influencer qualified will see it in their feed of opportunities when they log in next.

    Additionally it means influencers can finally pitch brands directly, so long as their offers are made public to the marketplace.

    If you are a current Intellifluence subscriber, all of your existing campaigns will be moved into the new system and set to “archive,” as we want to give you the ability to make the decision on what campaigns you want to continue. This means they don’t count against your plan allotment but all you have to do is click Edit Campaign, scroll to the bottom of the screen, uncheck the Archive option then click Save to make the campaign active again.

    Support System Interaction

    As we’ve grown we’ve been the target of scammers. It happens. To help combat that, we’ve created a separate transaction elevation system that lets brands or influencers let us know immediately when they think something is wrong — it could be anything from flagging a spammer that is trying to get you to join his affiliate program as compensation when you clearly don’t get out of bed for $1000; it could be an influencer that is trying to scam a brand by taking money and not performing; it could be to highlight a bug you’ve found. We built new controls to make it easier for our eager and enthusiast support team to dive in fix the problem.

    Profiles

    Newly expanded to help influencers stand out and help brands find the perfect people for their campaigns.

    New Partners

    We have new data partners (and lots of oAuth) to get faster updates on social profiles and a better method of assessing blog quality thanks to LinkResearchTools, so finding the right people is going to be easier.

    And there’s so very much more; some of it you’ll quietly discover as it makes your life a little bit more efficient, and some we’ll talk about in a future post as we kick off our influencer interview series. Let’s talk pricing.

    Pricing

    Like with all our previous updates, we grandfather in plans.

    Marketplace — this is an entirely new plan; it is for those of you that don’t want to pitch and just have a single product. It is also the perfect plan to dip your toe into Intellifluence for testing. What’s in this plan? You have the ability to create one campaign and receive up to 15 influencer applications per campaign. Your campaign will be visible in our public Marketplace for 15 days and you get access to reporting and analytics for your campaigns. We consider this “the plan to wet your appetite.” I think this will be the most popular initial plan within BHW -- it is currently $9/mo.

    Marketplace Plus — previous Intro plans will map to Marketplace Plus. What’s in it? Improved value, that’s what. With this plan, you will have the ability to create multiple simultaneous public campaigns (up to 3), receive up to 50 influencer applications for each campaign and you can also pitch up to 50 influencers from our network comprised of over 25,000 influencers (and growing each day). Your public campaign will remain visible in the Marketplace for 30 days and you get access to reporting and analytics. The Marketplace Plus plan is set at $59/mo.

    Marketplace Pro — previous Standard plans will map to Marketplace Pro. Here’s what’s new. You will be able to create up to 10 simultaneous campaigns and receive up to 100 influencer applications for each campaign and you can pitch up to and additional 500 influencers from our network. Your public campaigns will be visible in the Marketplace for 45 days, you get access to reporting and analytics and you have the ability to make your campaigns private so they don’t appear in the public Marketplace and you can pitch individual influencers of your choosing. The Marketplace Pro plan is $129/mo.

    Enterprise — previous Pro plans will map to the new Enterprise. This plan is our unlimited plan; agencies and resellers are going to love this. Basically, you control your destiny here. You can create unlimited campaigns, receive unlimited applications from influencers, pitch as many influencers as you want, your public campaigns will be visible in the Marketplace for how ever long you desire, you get full access to reporting and analytics, you have the ability to make your campaigns private so they don’t appear in the public Marketplace and you can pitch individual influencers of your choosing. Oh, and you get a friendly dedicated account manager. The Enterprise plan is $900/mo.

    White Glove — want someone to handle all aspects of influencer marketing for you? For anticipated spends over $10,000/mo, Intellifluence in coordination with Digital Heretix will build your campaign and run it for you. We’ve been putting this off until we had a system that would allow us to juggle multiple large campaigns at a time, and now we can.

    We make it really easy to move among plans too, so if you start at Marketplace and work up to Pro you can always work all the way back down to the Marketplace plan; your data will be kept and various campaigns archived so that when you upgrade again you’ll have access to the locked away features and ability to unarchive campaigns.

    Thank you for being a part of our growing influencer marketing network. If you aren’t yet, get over here and kick some influencer marketing ass today.
     
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  6. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Premium Member

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    Thread edited from

    I want to let you in on a secret; we intended to build an influencer marketing network to diversify traffic away from Google, but in the process, my team created the best way to get links that I've ever been apart of. Considering I've been in SEO since 1997 hopefully that tells you something.

    Intellifluence
    One of the fastest growing influencer networks on the planet
    E-commerce sales, links, and more...

    As for writing this post, Intellifluence has 26,000 influencers. Now, this isn't some sort of database that was scraped and cobbled together with string and untested emails. No. Not even close. We have 26,000+ and growing influencers that have JOINED our network because they want to review products, services and give you reviews and links. We've made the perfect matchmaker network for marketers and influencers.

    How big is 26,000? Several months back our aggregate audience eclipsed Kim Kardashian's audience.

    [​IMG]

    Why is this growing so fast? And what does this mean for you?
    We're growing fast because we understand that everyone has some influence to offer. I'm very serious about this. The college student with a few hundred Instagram followers and a Tumblr account might be dismissed by those that don't understand how influence works, but we do know, so we grab them. We grab all of them. And now you can use them in whatever way makes the most sense to you.

    Social Proof

    If you're starting a new project and want to make it seem legit you can, of course, do the "As seen on..." headers that we all used to do 2007. It may still work a little, but not nearly as well as throwing a couple bucks to that attractive looking young person to hold your product. Real, organic looking customers holding your product is what we all aim for, and it is EASY to get. Does this sound like you? Stop reading and sign up now.

    Social Sales

    The next step up after establishing social proof on your landing page is to send converting traffic to it. You're going to need to understand who your buyer is and I've written a ridiculously long guide on this that I can PM you a link to if you want, but once you know you can apply filters on Intellifluence to find their peers and use those peers to target your ideal customers. Filter by social network or blogs, by geography, audience size, expected compensation type (product or cash), and expected compensation amount.

    Don't take my word for how easy this once you have your customer persona dialed in. Read about how Shoplo used us in a couple use cases for social sales:
    http://en.shoplo.com/blog/ecommerce-tools-to-increase-online-sales/#Being internet famous


    [​IMG]

    Links, Links, Links
    I didn't anticipate this. I should have, but I didn't. The guy that was sometimes TLA's biggest customer, spending $250,000/month didn't realize he was building a link network.

    Ok, I'll back up. It isn't a link network, per se. What has happened is by bringing blogging influencers into our network and having pitches occur entirely within our platform we have reduced a few barriers. I'm going to talk more about the psychology of this at UnGagged Las Vegas in November 2017, but here's a short overview...

    What do you think will have the better response rate:

    Marketer A cold emails blogger offering to write a guest post, buy a post, or whatever it is that cold pitching marketers like to do (come on, you know).

    Marketer B contacts blogger through Intellifluence with a pitch: As a fashion influencer, I'd love for you to review our new line of t-shirts. They are organically sourced from leaves that fall in the moonlight 10 feet from the Berkley campus. Since you mention wanting cash or product, I'd like to offer you $20 for your time and send you the shirt.

    Marketer B is going to win everytime, because this marketer knows in advance what the blogger wants. PLUS, the simple shift of being asked to apply influence, on a platform the blogger willingly signed up for, increases the close rate.

    Does it actually increase the close rate? Oh yeah. Most digital agencies that have signed up as brands use us primarily to work with bloggers. I just didn't expect it, but it's fantastic and creating a win / win situation for both parties. I'm not going to share which bloggers are in our system; it looks like 5,500 with blogs right now...real people with blogs, writing real posts.

    You can do the same and put them to work, starting at $39/mo. Not good enough? How about a free trial? All our plans are currently set to let you use them for 14 days, free. We use Stripe to manage payments and sign-ups, so we will ask for a credit card -- it's the best way to control fraud and keep our network of influencers growing happily.

    Amplification
    The final use case I've seen which I find interesting is amplification. Let's say you've already done a lot of work and done plenty of marketing, but just want to pop that special post again, get some more social juice, etc.

    It is SUPER easy to pitch low cost, higher audiences in non-US markets to tweet/retweet/Facebook share/Linkedin Share/Pinterest pin whatever project it is that you're working on. We've already got people arbitraging in the platform to make use of geographical / economic shifts where a big audience size in Brazil or Spain might not be recognized and utilized as quickly as it is in the US or UK. It's crazy, and a valid use of the platform. If this sounds like you? Go amplify your projects!


    [​IMG]

    Let's talk influencer marketing
    This is a sales thread, but too many people seem to be approaching influencer marketing wrong and I want to help to fix that as much as I can. Have influencer marketing questions? Please post them below and we'll try to get to them. Every sale we make through these links benefits BHW so we help you, please buy through the links instead of directly so we can benefit the community.

    REVIEW COPIES?
    I'll give away 10 free month coupons to the first 10 commenters. Get in, get your 14-day free trial PLUS a free month after that; once they're gone, they're gone. As a business employing 8 people on this project right now we have some very real costs, so I need to keep this sane.


    TO

    I want to let you in on a secret; we intended to build an influencer marketing network to diversify traffic away from Google, but in the process my team created the best way to get links that I've ever been apart of. Considering I've been in 20 since 1997 hopefully that tells you something.
    Intellifluence
    Fastest growing influencer network on the planet
    E-commerce sales, links, and more...

    As for writing this post Intellifluence has nearly 30,000 influencers. Now, this isn't some sort of database that was scraped and cobbled together with string and untested emails. No. Not even close. We have nearly 30,000 and growing influencers that have JOINED our network because they want to review products, services and give you reviews and links. We've made the perfect matchmaker network for marketers and influencers.

    How big is 30,000? Several months back our aggregate audience eclipsed Kim Kardashian's audience.
    [​IMG]

    Why is this growing so fast? And what does this mean for you?
    We're growing fast because we understand that everyone has some influence to offer. I'm very serious about this. The college student with a few hundred Instagram followers and a Tumblr account might be dismissed by those that don't understand how influence works, but we do know, so we grab them. We grab all of them. And now you can use them in whatever way makes the most sense to you.

    Social Proof

    If you're starting a new project and want to make it seem legit you can of course do the "As seen on..." headers that we all used to do in 2007. It may still work a little, but not nearly as well as throwing a couple bucks to that attractive looking young person to hold your product. Real, organic looking customers holding your product is what we all aim for, and it is EASY to get. Does this sound like you? Stop reading and sign up now.

    Social Sales

    The next step up after establishing social proof on your landing page is to send converting traffic to it. You're going to need to understand who your buyer is and I've written a ridiculously long guide on this that I can PM you a link to if you want, but once you know you can apply filters on Intellifluence to find their peers and use those peers to target your ideal customers. Filter by social network or blogs, by geography, audience size, expected compensation type (product or cash), and expected compensation amount.

    Don't take my word for how easy this once you have your customer persona dialed in. Read about how Shoplo used us in a couple use cases for social sales:
    http://en.shoplo.com/blog/ecommerce-tools-to-increase-online-sales/#Being internet famous

    [​IMG]

    Links, Links, Links
    I didn't anticipate this. I should have, but I didn't. The guy that was sometimes TLA's biggest customer, spending $250,000/month didn't realize he was building a link network.

    Ok, I'll back up. It isn't a link network, per se. What has happened is brining blogging influencers into our network and having pitches occur entirely within our platform we have reduced a few barriers. I talked about the psychology of this at Ungagged Las Vegas a couple weeks ago, but here's a short overview...

    What do you think will have the better response rate:

    Marketer A cold emails blogger offering to write a guest post, buy a post, or whatever it is that cold pitching marketers like to do (come on, you know).

    Marketer B contacts blogger through Intellifluence with a pitch: As a fashion influencer, I'd love for you to review our new line of t-shirts. They are organically sourced from leaves that fall in the moonlight 10 feet from the Berkley campus. Since you mention wanting cash or product, I'd like to offer you $20 for your time and send you the shirt.

    Marketer B is going to win everytime, because this marketer knows in advance what the blogger wants. PLUS, the simple shift of being asked to apply influence, on a platform the blogger willingly signed up for, increases the close rate.

    Does it actually increase the close rate? Oh yeah. Most digital agencies that have signed up as brands use us primarily to work with bloggers. I just didn't expect it, but it's fantastic and creating a win / win situation for both parties. I'm not going to share which bloggers are in our system; it looks like 5,500 with blogs right now...real people with blogs, writing real posts.

    You can do the same and put them to work, starting at $9/mo. Not good enough? How about 50% off your first bill? Use coupon code BHW50 to take advantage of this awesome deal.
    Amplification

    The final use case I've seen which I find interesting is amplification. Let's say you've already done a lot of work and done plenty of marketing, but just want to pop that special post again, get some more social juice, etc.

    It is SUPER easy to pitch low cost, higher audiences in non-US markets to tweet/retweet/Facebook share/Linkedin Share/Pinterest pin whatever project it is that you're working on. We've already got people arbitraging in the platform to make use of geographical / economic shifts where a big audience size in Brazil or Spain might not be recognized and utilized as quickly as it is in the US or UK. It's crazy, and a valid use of the platform. If this sounds like you? Go amplify your projects!

    [​IMG]
    Let's talk influencer marketing
    This is a sales thread, but too many people seem to be approaching influencer marketing wrong and I want to help to fix that as much as I can. Have influencer marketing questions? Please post them below and we'll try to get to them. Every sale we make through these links benefits BHW so when help you, please buy through the links instead of directly so we can benefit the community.
    Special Offer
    So what are you waiting for? Take advantage of 50% off your first bill by using coupon code BHW50.
     
    • Thanks Thanks x 1
    Last edited: Nov 28, 2017
  7. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    72+ hr bump

    I'm strapped in and will try to get to all the questions that come in on Saturday Dec 2nd from our BHW email blast. A few things I hope you read:

    1. BHW50 is the coupon to use for 50% off your first charge (monthly or annual charge, depending on which you choose).
    2. There are no more review copies; that's been accounted for already.
    3. After you sign up with Intellifluence, if you have a support issue please use the support on site because it'll be WAY faster than PMs here.
    4. ***YES you can also sign up to be an influencer with us for your blog and social accounts and YES that is free***

    That out of the way, I'm looking forward to helping you all with your businesses. We're having great success getting high quality and legitimate links as well as driving e-com activity via social channels. Marketplace activity since our relaunch has been crazy, and I'm loving every bit of it.
     
  8. ep2002

    ep2002 Newbie

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    I'm confused, is this only for people to review your product even if they haven't used your product/service?

    And that's how you get links to your site?
     
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  9. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    For physical products it is clearer I realize; a reviewer receives a product and can provide a review -- this could be done as a blog post, social post, podcast, etc.

    If you're just looking for links, there's an approach you can take where ask an individual to use their influence to write an article and use your product/service as a reference. I wrote a few pages back on why there's a double whammy that occurs due to the psychological trigger that exists when playing to an ego + this is all WARM outreach since these individuals want to be contacted.
     
  10. Altinorda

    Altinorda Junior Member

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    interested in a review copy please
     
  11. netbizness

    netbizness Newbie

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    Does the discount code work on the annual subscription?
    David
     
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  12. yasin.wazza10

    yasin.wazza10 Regular Member

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    @OP - will this benefit Affiliate Sites ?
    Or say increase in Affiliate Commissions ?
     
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  13. Westwestyall

    Westwestyall Newbie

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    Interested in a review copy. Thanks.
     
  14. Racevedo

    Racevedo Regular Member

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    I'm interested, do you have samples? Review copy? Could this work for amazon affiliated sites?
     
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  15. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    I received PMed about free trials and samples:
    1. We phased free trials out a few weeks ago when we introduced the Marketplace plan -- there were issues with individuals signing up and during the trial period that tried to just get everyone to join their affiliate program. The community moves to remove them fairly quickly, but creating a simple barrier seems to be more effective. Marketplace is a $9/mo plan that provides a taste of what the platform can accomplish; with the BHW50 coupon the first month is $4.50/mo. It might sound harsh, but generally brands that complain about that rate usually aren't the ones we want in the system. We have some brands at $900/mo running dozens of campaigns, so doesn't benefit us to reintroduce trials that might jeopardize those brands' abilities to work with the influencer community if the community is upset about the low end affiliate spammer stuff.
    2. This is a subscription service, so there aren't really any samples that can be provided. I can run some queries if need be (and have done that via PM for a few people), with regards to how many influencers are in a certain geographic area, associated with a particular category, etc, but we're established to the point where it isn't good for our community or the brands that work with them to be circulating lists...a lot of influencers are bloggers, so think of it as the same reason PBN sellers don't want to expose the domains they work with. No good comes from it usually.

    I answered everyone's questions yesterday via PM, but to for everyone else's benefit I pulled those responses into replies as well (minus any specifics related individuals' niches as I don't want to out).

    As stated in the OP and in the recap post, review copies were already claimed by VIP members.

    Yes, the BHW50 code will work on an annual subscription as well. That tends to be a smart play too because annual plans are essentially billed at just under a 10 month rate -- if you look at the breakdown on https://app.intellifluence.com/pricing you see that you can basically get an annual subscription for as cheap as $43. It's a single use code, so your first charge...monthly or annual.

    Yasin had some good questions.

    You can use influencer marketing for any type of endpoint of traffic. I wrote a book on this specifically for those that have products on Amazon:
    https://blog.intellifluence.com/amazon-no-more-incentivized-reviews-d109ad66ad64

    Now, since affiliate sites typically aren't offering up a product for review, as a brand in the system one needs to be clear in the value offering. In most cases for this type of monetization, I recommend you offer cash to influencers for their posts to your site.

    The one thing you don't want to do is tell an influencer that the value is in joining your affiliate program; they flag for spam very quickly when that happens because in the very beginning we had a few low end affiliates doing just that. Like with all forms of outreach, the pitch is so critically important. Use this advice no matter what network you're working with and your success rate will improve:
    https://blog.intellifluence.com/how-to-pitch-influencers-5b2dd319a0c6

    Answered a bit above with regards to free samples and review copies. I know you ended up getting a peak at the system though; if anything you can confirm that we do what we say we're going to do.
     
  16. localseog

    localseog Newbie

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    Interested, PM me please
     
  17. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    BHW50 for 50% off your first bill.

    GET STARTED WITH INTELLIFLUENCE


    PMed, had a lovely conversation, and hopefully you'll enjoy your subscription.
     
  18. ryuken

    ryuken Regular Member

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    When you talk about "campaign pitches", e.g. 50 on the Marketplace Plus - does this mean it's 50 in total, or 50 per month? Thanks.
     
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  19. wwa2b

    wwa2b Regular Member

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    I'm not sure I got this.
    There is no free trial period, but you say that the risk is low because with the discount you can try the platform for $4.50. However, if I do that, and then I want to subscribe to an annual plan, the discount code won't work anymore and I'll have to pay full price?
    Is that what you're saying?
    What are you selling exactly? Access to a directory, and a messaging system?
     
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    Last edited: Dec 11, 2017
  20. Jude Telan

    Jude Telan Junior Member

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    basically we would have to pay plans to access influencers and then pay them for a campaign? thanks. sorry if i'm misunderstanding this. my brain is kinda slow even if i've read the whole thread
     
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