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[Intellifluence] Getting impossible links and sales with influencer marketing

Discussion in 'SEO - Link building' started by Intellifluence, Jul 13, 2017.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So we subscribe to this service, write a form email asking infuencers to review or mention our product and then the service automatically sends that request out to your list of influencers, is that right?

    Do you guarantee a certain amount of responses from influencers? Or is there an average amount of interaction that I can expect... for instance if I subscribe to the small package how many posts/reviews is "normal" to be able to get through it? And as far as fee's for posts go, are these influencers asking $10's, $100's or $1,000's on average for posting? Or is there a wide variance?

    Thank you!

    -ThopHayt
     
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  2. ubsmax

    ubsmax Junior Member

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    I am also seeking the answers of above what asked by @ThopHayt
     
  3. mt88

    mt88 Junior Member

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    I am interested in this as well.
     
  4. lelou00

    lelou00 Power Member

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    Following this thread. Got similar question as ThopHayt as well.
     
  5. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    Great questions.

    Intellifluence essentially makes it easy to connect with real people that have real audiences for the purpose of getting reviews that turn into sales and to manage your campaigns in one place without having to send a single external e-mail. I posted a "what is" type video in the OP, but here's one of the back end that brands see after registering so you can get a better feel of how the process ends up working:


    Step 1: Discover reviewers for your brand.
    Step 2: Message them with a pitch (free product and/or cash in exchange for a review).
    Step 3: Send them product/cash.
    Step 4: Get great reviews that result in sales, links, etc.

    The SaaS is self service. You can add multiple influencers at a time, so it is more about identifying everyone you want, add them to a campaign, and hit them all up at once. The influencer(s) then receive an email from us letting them know a brand is interested in them, they need to login to see the pitch/reply. There's nothing really stopping you from interacting with the influencers and taking the conversation off-platform, but we can't track and provide reporting or look into transactions between the two parties when that happens.

    We do not guarantee responses; so much of that comes down to the pitch and pitches can be incredible or awful; I wrote an article on that to help brands/agencies pitch more effectively. One way we try to keep response rates high though is police the network; no one likes receiving irrelevant pitches, so we make it easy for influencers to add filters which show on our discovery process to brands. If you are only reaching out to influencers that are relevant to your product (or for link purposes to your site) then you should be getting a response rate...just can't gaurantee it since it is between the brand and in the influencer (though we're layering on some nagging to respond in the next couple of months).

    It leads into your next question of rates: the distribution is indeed on a wide variation. There's a rough correlation between audience size and influencers requesting $$$; for instance, if the aggregate audience of an influencer is over 1 million, usually we see the $1000 requested...but not always; there are certain geographic areas that are strangely under-served. I also see a few thousand in the the $99-250 range with aggregate audience sizes over 100k, a ridiculous number that are just happy to receive product, etc. The variance also depends on industry too; if anyone is in cosmetics/beauty/health/fitness/fashion, you can absolutely kill it right now from an ecom perspecitve due to how many willing influencers are competing with each other.

    All the plans do have a 14-day free trial; that tends to be the best way to see if it is a fit. Get in, root around, message some influencers, and if you're seeing the response you like, hopefully stay on as a paid subscriber. If for whatever reason you aren't happy, we make canceling pretty easy...no long-term contracts or anything like that.
     
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Question, can you be paid to write the pitches for me or can you recommend somebody with experience in making good pitches?

    -ThopHayt
     
  7. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    Currently we don't have any paid options for writing pitches for others; we have a white glove product in the works for tentative launch in September, but that price point is going to be much more than what we're currently talking about.

    CopyPress is whom I generally refer most content work to, but we can try to uncomplicate this. Most bad pitches are simply too long, reading like essays when a couple short sentences will suffice. Let's walk through some hypotheticals and what I'd consider a good pitch (though this isn't a hard and fast rule since each influencer might respond to different outreach).

    Goal: links
    Product: children's train sets
    Value of product: $50
    Target market: U.S.

    On this assumption I would filter on bloggers, select the 'Mommy' category (parents), set geo filter to US, set value filter to $50, pitching primarily as product only.

    Pitch Subject: children's train toy
    Message:
    Hi. Since you are influential as a parent in the U.S. I'd like to send you one of our $50 value train sets to for your child (or grandchild) to play with. In exchange all I ask is that you help us out with an honest review on your blog. Would you be open to that?


    Note that we kept the pitch focused and used the influencer's own filters as a way of showing that you know who they are. It'd be a bit overkill to hire that out; if you keep the pitch and focused like that, you don't have to worry too much about writing.

    I thought about your question yesterday too when I was chatting with Christoph Cemper on his Link Research Tools podcast; we talked a little bit about pitching as well. Hope it helps.


    It is linked in the OP, but Shoplo used is on a few Intellifluence case studies that may help.

    Finally, I'd love to start seeing some reviews soon from those of you that claimed review copies. Good, bad, just be honest and we can explain how to make it work for your various needs in the thread.
     
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  8. Linifa

    Linifa Newbie

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    Any deals for us that missed the review copies?
     
  9. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    PM sent.

    Waiting on reviews.
     
  10. Jesse Custer

    Jesse Custer Jr. VIP Jr. VIP Premium Member

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    I would like to try this out, but I'm uncomfortable giving you my CC details right off the bat. A paypal payment is fine.

    Please send me a PM if any suggestions. Thanks!
     
  11. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    PMed. To answer publicly though, we do not anticipate supporting paypal/BTC/venmo anytime soon. Our subscription flow is through Stripe, where card data is stored -- we're following a somewhat typical SaaS model.

    The CC details exist to also help cut back on the fraud/spam that came through our network after we first launched -- unique non-prepaid cards was recommended by Stripe as the best way to mitigate.

    Our philosophy is to welcome all as potential influencers, and absolutely some people will always try to misrepresent themselves. We're going to be switching over to using LRT data for domains, but the reality is there will always be people that try to fake size -- even at the celebrity level I see it everyday. In our back end we do display social profiles for personal investigation and are developing some engagement metrics since that's really the only way to truly tell. If a 1M twitter account averages 2 favorites and no comments, something is wrong.

    When in doubt on such matters, don't use that influencer, however the vast majority are very real and we'll have some self policing on the community side to keep bad actors from gaining prominence.

    PMed you. I'd really like to see at least one of the review copies post a review first.
     
    Last edited: Jul 20, 2017 at 5:00 PM
  12. The Curator

    The Curator Jr. VIP Jr. VIP

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    Is there a vetting process for these Influencers and their channels or sites? It's too easy to fake traffic, likes, followers, pins etc...
     
  13. MisterF

    MisterF Jr. VIP Jr. VIP

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    Interested in details of this too please.
     
  14. IGKing

    IGKing Jr. VIP Jr. VIP

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    Your director of enthusiasm had me dying.

    Seems interesting! Good luck @Intellifluence!

    I also just sent you a message via the contact form on your website.
     
    Last edited: Jul 20, 2017 at 5:47 PM
  15. The Curator

    The Curator Jr. VIP Jr. VIP

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    Not sure I like the Personal Sharing Information in your TOS. Are you able to opt out of that? Should have a paypal button...
     
  16. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    If you got a review copy code last week, I'll be PMing you to follow up and see if you have any questions on how to get started.

    Thanks for reaching out; replied back. There's a lot of ways I think you could use us, with the right filtering.

    I PMed, but for everyone else the sharing of personal information pertains to influencers, meaning we share their social profiles with brands via our discovery tool. We can certainly clarify the TOS so I'll do that.

    As for Paypal, we won't be doing that. I had a call with Stripe to address and the reality is that the two services don't play nicely (mostly because PayPal refuses to work with payment processors) -- we need to control signup flow through Stripe; it is infinitely better at controlling against fraud, something that Paypal is really bad at. I understand that it can be a limiter in some cases, but it also works for us to keep out bad actors.

    There are no more review copies.
     
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  17. zencontent

    zencontent Newbie

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    Hi

    Looks interesting, but am concerned about the availability in my niche. Do you have a breakdown of your influencers and the market they talk to. Also be interested in your ridiculously long article always up for learning something new.
     
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  18. hippo123

    hippo123 Jr. VIP Jr. VIP

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    From an SEO perspective, do you provide the DA/PA/Ahrefs ranking of the bloggers in your platform?
     
  19. sandhu40

    sandhu40 Junior Member

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    Any kind of deal for those of us who missed the review copies?

    Also, I've signed up to a lot of these kinds of sites and the quality has been really low - mostly spammy sites with a few decent looking sites asking for way more money then they should be asking for. With the ones I did find suitable, it was pretty difficult to get a response, no matter what I tried.

    I have two sites, a plumbing website and a real estate agents. I am in the UK. Is it worth me signing up?
     
  20. Intellifluence

    Intellifluence Jr. VIP Jr. VIP Marketplace seller Enterprise Member

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    I don't know what your niche is, but here's our current breakdown by interest category...
    Art and Photography: 6,830
    Arts and Crafts: 2,480
    Automotive: 970
    Baby: 1,390
    Books and Reading: 2,520
    Business (B2B): 2,540
    Clothing and Apparel: 15,180
    Electronics and Apps: 6,550
    Entertainment: 4,180
    Fitness: 5,280
    Food and Drink: 7,440
    Gifts: 2,830
    Green Living: 1,180
    Health and Beauty: 12,860
    Home and Garden: 3,270
    Jewelry: 5,560
    Mommy: 2,970
    Office Supplies: 780
    Organic: 1,850
    Other: 2,320
    Pets: 2,030
    Restaurants: 2,450
    Shoes: 7,090
    Sporting Goods: 2,090
    Toys and Games: 1,940
    Travel: 8,060

    We tried to keep categories as high level as we could, to provide as much coverage as possible. Here's the Ultimate Guide to Using Influencer Marketing, which is specific to how brands, affiliates, and agencies can start from scratch and use influencer marketing for their needs. I just ask that when you read through and decide to sign up, please use the links in this thread so BHW gets affiliate credit.

    We do provide a ranking breakdown; it isn't based on Moz, Majestic or Ahrefs; it is something I developed years ago when my team built a search engine called EMrank (long story). We will be switching over to using LRT data because they have the largest dataset and it is the freshest, but between now and then we do have a sort on relative authority of domains for that SEO perspective.

    Good question.

    Ok, I created the coupon code BHW50 (case senstitive) which will give you 50% off, whether you choose a monthly or an annual plan.

    Our quality is high on the sites because we have been specifically going after influencers and not bottom end blog networks; it acts as a quality filter. As for getting a response, our response rate is higher than cold outreach networks such as Ninja because there's a huge difference: Ninja Outreach is a simple database of emails and most of the people in their system don't realize they are in the system, and some are upset that they are. Everyone in our network signed up with us because they WANT to be contacted. I can't emphasize enough the difference between cold and warm outreach.

    Refer to the category breakdown above; UK is our second biggest market, with US being our biggest. I see some angles because you could approach 'Home and Garden' bloggers (regardless of country) to discuss winter pipe maintenance that links into your section...plumbing is definitely a key piece in remodel projects too, so there's plenty that could be discussed there. For real estate I'd focus on 'Travel' and discuss destination properties -- I did some campaigns for large travel companies in that regard.
     
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