[Intellifluence] Getting impossible links and sales with influencer marketing

Discussion in 'SEO - Link building' started by Intellifluence, Jul 13, 2017.

  1. Intellifluence

    Intellifluence Regular Member Enterprise Member

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    I want to let you in on a secret; we intended to build an influencer marketing network to diversify traffic away from Google, but in the process my team created the best way to get links that I've ever been apart of. Considering I've been in 20 since 1997 hopefully that tells you something.

    Intellifluence
    Fastest growing influencer network on the planet
    E-commerce sales, links, and more...

    As for writing this post Intellifluence has nearly 30,000 influencers. Now, this isn't some sort of database that was scraped and cobbled together with string and untested emails. No. Not even close. We have nearly 30,000 and growing influencers that have JOINED our network because they want to review products, services and give you reviews and links. We've made the perfect matchmaker network for marketers and influencers.

    How big is 30,000? Several months back our aggregate audience eclipsed Kim Kardashian's audience.

    [​IMG]

    Why is this growing so fast? And what does this mean for you?
    We're growing fast because we understand that everyone has some influence to offer. I'm very serious about this. The college student with a few hundred Instagram followers and a Tumblr account might be dismissed by those that don't understand how influence works, but we do know, so we grab them. We grab all of them. And now you can use them in whatever way makes the most sense to you.

    Social Proof

    If you're starting a new project and want to make it seem legit you can of course do the "As seen on..." headers that we all used to do in 2007. It may still work a little, but not nearly as well as throwing a couple bucks to that attractive looking young person to hold your product. Real, organic looking customers holding your product is what we all aim for, and it is EASY to get. Does this sound like you? Stop reading and sign up now.

    Social Sales

    The next step up after establishing social proof on your landing page is to send converting traffic to it. You're going to need to understand who your buyer is and I've written a ridiculously long guide on this that I can PM you a link to if you want, but once you know you can apply filters on Intellifluence to find their peers and use those peers to target your ideal customers. Filter by social network or blogs, by geography, audience size, expected compensation type (product or cash), and expected compensation amount.

    Don't take my word for how easy this once you have your customer persona dialed in. Read about how Shoplo used us in a couple use cases for social sales:
    http://en.shoplo.com/blog/ecommerce-tools-to-increase-online-sales/#Being internet famous

    [​IMG]

    Links, Links, Links
    I didn't anticipate this. I should have, but I didn't. The guy that was sometimes TLA's biggest customer, spending $250,000/month didn't realize he was building a link network.

    Ok, I'll back up. It isn't a link network, per se. What has happened is brining blogging influencers into our network and having pitches occur entirely within our platform we have reduced a few barriers. I talked about the psychology of this at Ungagged Las Vegas a couple weeks ago, but here's a short overview...

    What do you think will have the better response rate:

    Marketer A cold emails blogger offering to write a guest post, buy a post, or whatever it is that cold pitching marketers like to do (come on, you know).

    Marketer B contacts blogger through Intellifluence with a pitch: As a fashion influencer, I'd love for you to review our new line of t-shirts. They are organically sourced from leaves that fall in the moonlight 10 feet from the Berkley campus. Since you mention wanting cash or product, I'd like to offer you $20 for your time and send you the shirt.

    Marketer B is going to win everytime, because this marketer knows in advance what the blogger wants. PLUS, the simple shift of being asked to apply influence, on a platform the blogger willingly signed up for, increases the close rate.

    Does it actually increase the close rate? Oh yeah. Most digital agencies that have signed up as brands use us primarily to work with bloggers. I just didn't expect it, but it's fantastic and creating a win / win situation for both parties. I'm not going to share which bloggers are in our system; it looks like 5,500 with blogs right now...real people with blogs, writing real posts.

    You can do the same and put them to work, starting at $9/mo. Not good enough? How about 50% off your first bill? Use coupon code BHW50 to take advantage of this awesome deal.
    Amplification

    The final use case I've seen which I find interesting is amplification. Let's say you've already done a lot of work and done plenty of marketing, but just want to pop that special post again, get some more social juice, etc.

    It is SUPER easy to pitch low cost, higher audiences in non-US markets to tweet/retweet/Facebook share/Linkedin Share/Pinterest pin whatever project it is that you're working on. We've already got people arbitraging in the platform to make use of geographical / economic shifts where a big audience size in Brazil or Spain might not be recognized and utilized as quickly as it is in the US or UK. It's crazy, and a valid use of the platform. If this sounds like you? Go amplify your projects!

    [​IMG]
    Let's talk influencer marketing
    This is a sales thread, but too many people seem to be approaching influencer marketing wrong and I want to help to fix that as much as I can. Have influencer marketing questions? Please post them below and we'll try to get to them. Every sale we make through these links benefits BHW so when help you, please buy through the links instead of directly so we can benefit the community.
    Special Offer
    So what are you waiting for? Take advantage of 50% off your first bill by using coupon code BHW50.
     
    Last edited by a moderator: Jul 10, 2018
  2. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Premium Member UnGagged Attendee

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    Op Approved - This has been hands down one of the most impressive influencer campaigns I've been a part of. The engagement on the platform has been high and for a high-value ticket item, the version 2.0 due out Late November 2017 should take it to the next level. If you want to engage influencers hit the links above.

    That said - and for full disclosure - I've known Joe for many years, he's spoken at a number of UnGagged events and his master class in Influencer marketing is not to be missed. We're extremely happy he came to BHW first to release this product. But it just wasn't ready. Now it is and if you're willing to put in the time then finding the influencers ready to promote your product is just one click away.

    I've been working with the guys @Intellifluence on this since the middle of this year. Version 2.0 has improved an already impressive idea into an awesome product. In my review, I'll break down how I've used Intellifluence as an extra resource in my link building campaigns.


    As with all great hacks you're not going to find this broken down on the Intellifluence site - go there - sign up then come back here. Don't worry they're cool with what we're doing.
    I'll wait.......

    ...... OK now you've got your account lets use it to build some links*.

    *only the links have been changed to protect the innocent - the content is copy paste from our campaigns, feel free to use it in yours.


    Why links - aren't Intellifluence about influencer marketing?
    A bit of background - then I'll get into the guts - In the middle of 2017 Intellifluence launched a BHW thread (now updated) explaining the various use cases of influencer marketing around social sales but really we all know - right now - it's all about the links and intellifluence has some DAMN cheap links. You just have to spend a little time cultivating relationships, this is how and why I did it. Some of you may know I'm an economics major with an interest in what makes people tick.

    ECONOMICS & PSYCHOLOGY

    It's just a fact - listed assets are often priced closer to fair market value than unlisted assets. Stay with me.

    ECONOMICS HAPPEN
    Great link sources that sell have been consistently raising their prices to reflect true market value. $1,000+ per link would have been very rare in 2011, but is now fairly common if you're buying quality authority/relevance that hasn't been sold to yet.

    WHY IS THIS?
    The disparity between listed value and actual value creates an arbitrage opportunity, which is essentially the tenant of every business.

    In this case, the arbitrage is on the $ to link value, attempting to buy lower to use as an input to increase yield on SEO. This is also why so much of the industries focus is on outreach.


    PSYCHOLOGY!
    There is also a psychological difference in terms of openness towards a pitch by bloggers. Yet another shitty guest post offer or thinly veiled attempt to snake a link OR asking bloggers to apply their influence as an expert on a subject.

    EGOBAIT
    Egobait still works. Egobait increases acceptance rates. For our purposes, another variable comes into play...

    WARM VS COLD OUTREACH
    Whenever you can get in front of a prospect via a communication method they have opted into, your results will improve. This is the same reason why newsletter subscribers yield better CPAs on average than cold emails. If you aren't building an email list for your products/projects, stop reading this - go and do that immediately. Keep it basic like the BHW newsletter subscription page - remember you want them - not their life story. You can get that later -

    [​IMG]



    OK ENOUGH! Back to links - with SOME ACTIONABLE ADVICE

    I'm thinking that influence is becoming the new link buying. It won't replace it. However, it can be used to augment existing efforts and lower the overall cost of a quality link acquisition program.

    Let's find out how...

    5 SIMPLE STEPS TO USING INFLUENCER MARKETING FOR LINKS
    1. What are you selling?
    2. Who are you selling it to?
    3. Where are those people's peers?
    4. How can you best reach them?
    5. Pitch with a purpose.

    1. WHAT ARE YOU SELLING?
    The example I'm picking for you today is that of nutritional supplements. Specifically, protein powders sold to fat guys that pretend to be into fitness.

    2. WHO IS THE BUYER PERSONA?
    Late 30s / Early 40's professional male with some disposable income and maybe a bit more interested in appearing to be into fitness than actually being into fitness. (In case we've never met - that's me)

    Since we care about links as our KPI in this use case, we don't need to be quite as dialed in as if you were aiming for social sales. However, RELEVANT links kick ass over irrelevant links every time - in my humble opinion.

    3. WHERE ARE THOSE PEOPLE'S PEERS?

    [​IMG]

    As you can see Kristen has 14,620 facebook friends not too hot on LinkedIn or twitter but almost 21k on Pinterest. Total direct reach = 43271

    [​IMG]

    Michelle (another blogger) has 17k facebook "friends" a much higher LinkedIn and Twitter following but not so hot on Pinterest. Total direct reach = 45213


    [​IMG]

    Karen is owning her facebook exposure but nothing as far as Linkedin or Pinterest and middle of the road on her Twitter exposure. Total direct reach = 37412

    So that's ONLY 3 people with a total direct reach of 125,896!

    OK so there is going to be some overlap and the reach will be platform and market dependent. But with Intellifluence you can add them into your campaigns and click through to their actual pages and see if they fit your pitch. Remember some people on there may have purchased a few followers (shocking right!) you can click into their profiles first and see how engaged they are. THINK! - Do you want a link from this person?


    HOW DO YOU FIND THESE PEOPLE?
    Those individuals we found using some filtering on health, nutrition, fitness, supplements, etc that also happened to have blogs. The filter in Intellifluence allows you to drill deeply down - but I'd recommend staying with 1-2 keywords a geo and adding people into your campaign.


    4. HOW BEST TO REACH THEM?

    The benefit of using a system like Intellifluence is the warm outreach capabilities, they have signed up and agreed to be messaged from within the platform. They are ready for that pitch - but use the KISS principle and

    5. PITCH WITH A PURPOSE
    Don't. Waste. Others. Time.

    Play to their ego in a gentle and non-over-the-top way, offer value within the first two sentences, be clear in what you are looking for in return, and be concise. Your results will thank you.

    PITCHING THOSE SUPPLEMENT BLOGGERS

    What are you offering?
    FREE PRODUCT.

    What do you want them to do?
    Keep it simple.

    When do you want them to do it by?
    Be realistic - they get loads of requests each day 2-3 weeks usually works best.

    Example pitch.

    Free product "Protein Powder"

    Required work (remember to play to their ego) = "
    My Company is looking for qualified nutritionist bloggers and you certainly seem to fit the bill. What I'd like to do is ship you a sample of my awesome Awesome Sauce chocolate banana peach berry creamside Powder and give you $50 in exchange for an honest review of the product. Our product URL for the blog review is chocolate.awesomesource.powder/peach-berry-creamside-powder. Let me know your address and paypal and I'll get the product out to you right away. Thanks! "


    DON'T FORGET TO FOLLOW UP
    Most of my sales on warm-ish outreach (as you get with Intellifluence - remember warm v's cold outreach above?) occurs between message/contact 3-7, meaning you should treat outreach like more of a campaign and less of an activity.

    If you are focused on who you're pitching and offering value on each follow-up, do so on a reasonable schedule to increase your yield.

    You've already spent the time and energy to identify this person. Don't give up after one strike keep going at them but with a different spin.

    SAMPLE FOLLOW UP

    Example follow up pitch.

    Free product "Protein Powder"

    Required work = "When I reached out I was hoping you would like the unique flavour; if you found it offputting can I interest you in a vanilla low card gluten free vegan option? I really think you're a fit given your history in the space so it'd be a big help. My manager will let me pay you $75 for a blog post. The URL on this one is vanilla.awesomesauce.powder/low-card-gluten-free-bucket-oh-disgusting. Shoot me over your email address and paypal and I'll take care of you. Thanks"

    You may have to do this a number of times - but tweek the offer each time. Check out their social - see what they are doing - make your offer topical - not creepy stalker. ;)

    THEN - AMPLIFY
    Assuming the blog posts go live, let the blogger know that you like it and you'll do your part to share it to increase their audience. In many cases, with a wordpress - Twitter plugin this is going to happen automatically, but if you want them to share on their own profiles first (highly recommended) you might need to incentive them a bit more.

    Sometimes I find offering amplification to augment an influencer's audience can be done in the follow up process as a means to increase value to them. Remember it's now about the influencer getting something out of this - you've got your link you want to make that link work for it's money.

    IN SUMMARY
    (It's not my intention to teach you to suck eggs)
    1. If you aren't collecting data, you are marketing blindly.

    2. The best way to improve your success rate is to critically evaluate your pitches by subject line, by content length, by value, etc. Keep iterating.

    3. I contend still that relevant links that pass relevant traffic are hard to beat, but your mileage may vary and thus you should test that out as well.

    FINALLY one for FOR ALL THE LINK SELLERS
    Influencer marketing can make you richer, if you start acting like influencers.

    For every domain, you control, create a persona around it. Cultivate them. Grow them.

    Add these personas into every influencer network you can think of and use them for lead flow.

    WHY?

    Not only will the quality of post requests skew higher due to the brand-centric nature of influencer networks, but there's the added benefit of the personas throwing off additional revenue streams on their social activities as well.

    If you look like a talent manager, with a stable of hundreds or thousands of influencers, you can make this happen.
     
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    Last edited: Jul 10, 2018
  3. cyrusv

    cyrusv Jr. VIP Jr. VIP

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    Interested in a review
     
  4. seoguy99

    seoguy99 Jr. VIP Jr. VIP

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  5. leon0021

    leon0021 Regular Member

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    I would like a review copy
     
  6. Intellifluence

    Intellifluence Regular Member Enterprise Member

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    Review 1 of 10 claimed. Check your PM.

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    Thank you everyone, I look forward to seeing the reviews!
     
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    Last edited: Jul 13, 2017
  7. aShikha619

    aShikha619 BANNED BANNED

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    Count me in please
     
  8. nihalsad

    nihalsad Jr. VIP Jr. VIP

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    Interested in a review copy. Thanks.
     
  9. engra

    engra Registered Member

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    Review copy please :)
     
  10. ultimateranker

    ultimateranker BANNED BANNED

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    Looks great....count me for a review copy
     
  11. Juneja

    Juneja Elite Member

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    I would like to get review copy.
     
  12. ZlatanTheGod

    ZlatanTheGod Jr. VIP Jr. VIP

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    Count me in for a review copy! :)
     
  13. patt82james

    patt82james Newbie

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    Really interesting service. Might help for my shopify store. Am i qualified for a review copy ? Im not sure if i can leave a review this month as im going on a trip
     
  14. rudrapada

    rudrapada Power Member

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    I am interested in a review copy
    THANK YOU.
     
  15. BlackCat0.0

    BlackCat0.0 Power Member

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    Count me in for a review copy! :)
     
  16. boostpro

    boostpro Newbie

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    I am interested in a review copy, thanks
     
  17. Jayder

    Jayder Jr. VIP Jr. VIP Premium Member

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  18. tg01

    tg01 Power Member

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    Hazard a guess all the review copies are now gone?
    I ask as a friend has a kick starter campaign for a pretty cool product that needs help getting off the ground.
    If you can help and offer a review, the success will be so easy to measure!
    Hopefully you can help out, else I'll wing your details over.
     
  19. redarrow

    redarrow Elite Member

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    Can i have a 10 month review please
    Cheers
     
  20. ambushiv11

    ambushiv11 Jr. VIP Jr. VIP

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    I would like to have a review copy as well if there are any left.

    Thank you!