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Instead Of Starting Over Have You Ranked A Hit Site With New Keywords???

Discussion in 'Black Hat SEO' started by SEORasta, Aug 28, 2013.

  1. SEORasta

    SEORasta Senior Member

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    Ok generally if you get hit with a major hit (not a penality) and you go from page 1 to page 345 you most likley scrap that site and build a new one. My question is though can you still keep the site, change the title pages and just try to rank for "new keywords"? So if the keyword was Dog Traning. Can you keep the site as it is and go for a different keyword to rank the same page for? Will Google be ok with this? I hate to not do anythign with this site as I put a lot of work into it but it took a nose dive 6 months ago. Your thoughts?
     
  2. SeanAustin

    SeanAustin Power Member

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    I have ranked a new keyword on a hit site but only because the keyword was very low competition. I'm pretty certain that it would be near impossible to rank a medium-high keyword with a hit site, or at least you would be getting a terrible ROI. It would be a better use of time to get the site un-penalized if you still can.
     
  3. SEORasta

    SEORasta Senior Member

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    Well eaiser said then done. The site is not my main site but it has made money. I dont mind all long tail kw as those could be very hungry buyers. Just want to know if worth it to change titles, meta info and a few words in the articles and/or new articles with the new keywords.
     
  4. Laubster

    Laubster Senior Member Premium Member

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    You have to understand why the site was "hit" in the first place. There are really only 2 reasons: anchor text diversification (you used too high of a % of your exact match anchor) or link velocity (you didn't maintain a consistent pace of links being built). You can run it through ahrefs to analyze your anchor text diversity super fast. If that's the problem, consistently build tons of links without using your anchors. This will get the % of exact anchors back to normal. I've seen guys bring back sites from the dead using this method. It really all depends on why you got slapped though.
     
  5. SEORasta

    SEORasta Senior Member

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    Ok I know already about the Anchor % but will re check it. I feel though I may have been hit by the algo change and some spammy links....I just dont want to invest more into it if it wont turn around. Maybe I better take a bit of a closer look at it since it can make money.
     
  6. BadyBoySEO

    BadyBoySEO Regular Member

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    Have you tried to recover the site? If you haven't it might be worth giving it a go before targetting new keywords. What kind of spammy links were you getting?
     
  7. SEORasta

    SEORasta Senior Member

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    Yea I tried to go with high pr links after it was hit and add more content but it just drops.....I rank now just for the name and all 12 other KW are past 100.....
     
  8. SeanAustin

    SeanAustin Power Member

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    You forgot to add thin content. If your site only had a few pages of content, then your anchor text and link velocity will more likely set off an algo alert. In a nutshell:

    1: Diversify anchor text as much as humanly possible. Any and all synonyms should be used. Synonyms of synonyms should be used.
    2: Be adding content AT LEAST weekly.
    3: Consistency across the board... with links, content, social signals, and so on.
     
  9. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    Two possible reasons for a site to get hit? ...

     
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